SOURCE: Omniture

August 07, 2008 08:00 ET

Omniture SearchCenter Integration With Baidu.com Now Available

Omniture and China's Leading Search Engine Integrate to Give Marketers Search Campaign Management Across the World's Largest Internet Audience

OREM, UT--(Marketwire - August 7, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the completion of the integration of Omniture SearchCenter with Baidu.com, the leading Chinese language Internet search provider. Through this integration, marketers can now better manage their ad spend with Baidu.com and increase the yield from their search marketing budgets.

"While the Chinese Internet audience has continued to grow, so has the interest in targeting this large economy through paid and natural search marketing," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating Baidu.com's search metrics with Omniture, we believe online marketers can better measure campaigns and increase conversion by making the search experience more relevant. With Omniture SearchCenter and Baidu.com, advertisers can now increase the results of their online campaigns while reaching Baidu.com customers more effectively."

According to research firm IDC, China's Internet user population is expected to grow to 378.9 million by 2011. China's online advertising reached US$637.4 million in 2006, and will continue to grow to reach US$4.328 billion in 2011 ("China Internet Economy 2007-2011 Forecast and Analysis," Doc # CN187103P, January 2008). Baidu.com's share of Web search traffic in Q3 2007 was 73.6 percent in China while its market share for China's search engine marketing spend was 60.8 percent (source: iResearch).

"Successful search management strategies are paramount for enterprises and interactive agencies that do global online marketing," said Josh James, CEO and co-founder at Omniture. "SearchCenter gives businesses increased advantages by managing search marketing campaigns to the vast Chinese Internet audience that predominantly uses Baidu.com for search. In a global economy, Omniture is empowering businesses with the insights necessary to succeed in search marketing."

For more information about Baidu's integration with SearchCenter 3.1, please visit the company's Web site at: http://www.omniture.com/en/products/search_marketing/searchcenter.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the growth of the Internet audience and search marketing in China, and the abilities and expected benefits of our services, including the integration of Baidu.com with Omniture SearchCenter, to our customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risk and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information