SOURCE: Omniture

February 26, 2008 13:07 ET

Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals

Omniture Sets the Stage for New Product Releases and Hosts Keynotes From Lance Armstrong, Seth Godin, Forrester, Gartner and JupiterResearch

OREM, UT--(Marketwire - February 26, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced its 2008 worldwide Omniture Summit conference will be the launch pad for new product releases and the largest gathering of online marketing and Web analytics professionals, partners and industry leaders. The Salt Lake City conference -- taking place March 4-7 -- will feature new product releases for online business optimization including Web analytics, search marketing, and testing and behavioral targeting. Attendees will benefit from keynotes and breakout sessions from leading industry analysts including Forrester, Gartner and JupiterResearch, as well as insights from marketing guru and renowned author Seth Godin, and seven-time Tour de France champion Lance Armstrong. The conference will also feature best practices from leading online marketers from Comcast, DELL, Delta Air Lines, MTV, National Geographic, Scripps Networks and many more.

Omniture Summit 2008 will include the following worldwide conferences:

Salt Lake City, Utah March 4 - 7, 2008
Sydney, Australia March 18, 2008
Paris, France April 15, 2008
Copenhagen, Denmark April 17, 2008
London, England April 22, 2008
Munich, Germany April 29, 2008
Tokyo, Japan May 20, 2008

Omniture Summit 2008 offers actionable breakout sessions dedicated to trends and best practices for vertical industries including automotive, B2B, financial services, media, retail and travel. Attendees will gain insights from hands-on training labs, networking opportunities and in-depth customer case studies. The conference features an expanded partner showcase where attendees can meet with companies in Omniture's extensive Genesis partner network that includes application partners for email marketing, ad serving, site search, ad networks, customer experience, and interactive agencies.

"We're particularly excited about Omniture Summit 2008 as we showcase new products and programs that put more control, speed and power in the hands of online marketers," said Josh James, CEO and co-founder, Omniture. "Omniture is expanding our online business optimization platform so marketers can maximize the value of their ad spend and optimize the customer experience."

For more information or to register for Omniture Summit 2008 in Salt Lake City, visit For information on all other Omniture Summit conferences in 2008, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and the expected benefits of the programs offered and any new products introduced at the Omniture Summit. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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