SOURCE: Omniture

April 18, 2007 11:30 ET

Omniture to Measure Impact of Microsoft's i'm Initiative

New Initiative Builds on Companies' Long-Standing Relationship

OREM, UT -- (MARKET WIRE) -- April 18, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it will work with Microsoft on its new Windows Live Messenger i'm Initiative. Every time a customer has a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with the participating i'm Initiative organization of his or her choice -- creating a simple and effective way for users of Windows Live Messenger to make a difference. Building on the companies' long-standing relationship, Microsoft will use Omniture Web analytics technology to measure the performance of their online promotional activities around the i'm Initiative, giving the company insight into how each of their marketing channels contributes to the success of the program.

"Omniture will give us a real-time understanding of the 'buzz' around our i'm Initiative," said Tara Kriese, senior product manager for Windows Live Messenger at Microsoft Corp. "Its Web analytics technology allows us to measure and tie together the impact of this integrated, multi-faceted program while quantifying our customers' behaviors, perceptions and attitudes surrounding Windows Live Messenger."

Kriese will use Omniture SiteCatalyst® to determine how each promotional channel -- such as e-newsletters and banner ads -- impacts the i'm Initiative, and how each channel contributes to driving new subscriptions to Windows Live Messenger. Kriese will also use Omniture to analyze the viral marketing component of this program -- such as blogging activity -- to understand the power and influence of the online community surrounding the initiative.

"By easily connecting people to their top social causes, Microsoft is empowering its customers to make a real difference," said Josh James, CEO and co-founder, Omniture. "It is a privilege to work with Microsoft on such a worthy cause."

About the Windows Live Messenger "i'm" Initiative

Designed to empower people to make a difference without spending a dime, the i'm Initiative will help support causes that are confronting some of the world's most urgent social issues. The i'm Initiative aims to help the organizations involved to broaden their reach in a sustainable and new way, allowing the millions of people already using Windows Live Messenger today to be a part of the solution.

Every time a customer has a conversation using i'm, Microsoft shares a portion of the program's advertising revenue with the participating i'm Initiative organization of his or her choice. While there is no set cap on the amount each cause can receive, Microsoft will make a minimum $100,000 guaranteed donation to each of the nine organizations during the first year of the program. For more information visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of our technology and services to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, errors, defects, disruptions or other performance problems with our services, and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Information