SOURCE: Omniture

October 16, 2008 09:54 ET

Omniture Wins ClickZ Marketing Excellence Award for Best Analytics Platform

OREM, UT--(Marketwire - October 16, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture SiteCatalyst has been selected as a winner of the 2008 ClickZ Interactive Marketing Excellence Awards for Best Analytics Platform. SiteCatalyst was selected from among three finalists in the category by ClickZ readers, contributing writers and experts from leading digital marketing agencies including ZAAZ, Digitas, Ogilvy and Geary Interactive.

In selecting Omniture SiteCatalyst, a member of the judging committee described the product as "hands down the most innovative, ever-expanding platform in the space," and added, "Omniture has done an excellent job listening to the customers' needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions." Omniture Genesis partners Responsys and Bazaarvoice were also chosen as winners in the email marketing and social media marketing categories.

Omniture SiteCatalyst is the industry's top-selling Web analytics solution and includes expanded capabilities for measuring and analyzing the performance of Internet Web sites, online video, rich and streaming media information and content, widgets, social media, mobile Internet devices, cable boxes, gaming systems and other Internet connected devices. With SiteCatalyst data and reports, businesses can gain a deeper understanding of their online audiences, increase conversion and receive a greater from their marketing investment.

"Omniture SiteCatalyst is used every day by many of the leading businesses and interactive agencies throughout the world," said Josh James, CEO and co-founder of Omniture. "Businesses rely on Omniture to deliver innovation and product excellence. We appreciate this recognition and will continue to make Omniture customers our singular focus."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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