SOURCE: Omniture


June 10, 2009 07:57 ET

Omniture Wins ClickZ Marketing Excellence Award for Third Straight Year

Omniture Named ClickZ Marketing Excellence Award Winner in 2009 for Online Marketing Suite; Omniture's App Measurement for iPhone and Omniture Genesis Also Recognized for Excellence

OREM, UT--(Marketwire - June 10, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the Omniture Online Marketing Suite has been named best analytics platform as part of the 2009 ClickZ Marketing Excellence Awards. Omniture has won this award for the third straight year. In addition to the best analytics platform award, Omniture was also selected as a finalist in two other categories and is the only company named as a winner or finalist in three separate categories in this year's ClickZ Marketing Excellence Awards.

Finalists in the ClickZ Marketing Excellence Awards were judged on the following four criteria:

  • Ability to help marketers innovate and execute
  • Ability to help marketers measure and achieve goals
  • Ability to integrate with other digital marketing tools
  • Overall approach and category relevance

The Omniture Online Marketing Suite is an integrated portfolio of applications to optimize Customer Acquisition, Conversion and Retention efforts. The Online Marketing Suite is powered by data that provides actionable, real-time intelligence and insight concerning customer interactions and marketing initiatives across multiple touch points. The suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize ROI.

"Omniture continues to be the market leader in fully integrated online analytics," said Michael Orlinski, Judge, ClickZ Marketing Excellence Awards. "Omniture's suite approach is a flexible package that can integrate fairly easily with their Genesis application. While previously Omniture required an above-average education, for the average marketer they have made great strides with creating actionable dashboards for entire organizations."

In addition to winning best analytics platform, Omniture was selected as a finalist in both the mobile marketing (for App Measurement for iPhone) and social media (for Omniture Genesis) categories.

"The Omniture Online Marketing Suite is helping CMOs and marketers make a tangible, positive impact on their respective organizations," said Josh James, CEO, Omniture. "Winning ClickZ's award for the best analytics package for three years running demonstrates our commitment to continually improve our products and services. We are constantly expanding the functionality and capabilities of the Omniture Online Marketing Suite to include new technologies and forms of media, helping our customers broaden their marketing efforts and better interact with their customers."

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Mark Boothe
    801-722-7000 ext.1262
    Email Contact