SOURCE: Omniture

June 21, 2005 14:07 ET

Omniture Wins Crossroads A-List Award 2005

The SiteCatalyst™ Suite Recognized for Delivering Demonstrable Results for Business

OREM, UT -- (MARKET WIRE) -- June 21, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that the company's flagship product, SiteCatalyst, received a Crossroads A-List Award from Open Systems Advisors (OSA). For 12 years, the Crossroads A-List Awards have identified the best new technology solutions proven to deliver results. This year, OSA concentrated on evaluating solutions and services that addressed today's top business priorities for technology investment, with a particular focus on demonstrable results. All the winning solutions have quick payback and material return on investment. In 2005, only five companies were honored with the Crossroads A-List Award.

"The best new business and infrastructure solutions provide a new level of expense control and financial visibility right from the outset," said Nina Lytton, president and principal analyst of OSA. "The new, fiscally responsible solutions epitomized by Crossroads 2005 A-List Award winning products and services enable companies to achieve business goals at the same time as they improved audit preparedness and financial predictability."

Earning a Crossroads A-List Award positions SiteCatalyst as a leader in the Web analytics space. OSA has a unique and in-depth process of research and validation. Drawing on in-depth interviews with line-of-business and IT executives, the program identifies the newly proven solutions and services that are making the strongest contribution to business results for early customers right now. Interviews with these early adopters are key in determining qualifications for success including long-term strategic value, contribution to revenue growth, immediate business return, user productivity, and deployability.

"Today's announcement emphasizes SiteCatalyst's ability to deliver, in real-time, accurate and measurable results to real-world users in complex business environments," said Josh James, CEO and Co Founder of Omniture. "We're passionate about pioneering Web analytics solutions that assist businesses in achieving high ROI and we're honored by this recognition from OSA for our achievements."

Full text of the Crossroads A-List Awards briefs can be accessed at

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard.

About Open Systems Advisors

Open Systems Advisors, Inc. (OSA), founded in 1989, helps businesses align their priorities with their technology investments, and identify the best new technology solutions for today's business challenges. OSA conducts the Crossroads A-List Research and Awards program on an annual basis. The company provides strategic and marketing consulting services for technology vendors, and Bizno-tech™ advisory services for organizations looking to maximize the business value of their technology investments. Principal analyst Nina Lytton has spent 20 years analyzing major issues in applying technology to business. She provides consultation regarding IT user and vendor clients' most pressing issues in light of technical and market realities. The company can be reached by sending email to

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