SOURCE: Omniture, Inc.

Omniture, Inc.

September 24, 2009 08:00 ET

Omniture's Next Version of SearchCenter Delivers Landing Page Optimization

Supports Marketers' Need to Provide Customers With a More Relevant Experience From Keyword Search to Landing Page to Conversion

OREM, UT--(Marketwire - September 24, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today released the next version of Omniture SearchCenter, which allows search engine marketers to test landing pages across campaigns and ad groups.

SearchCenter is Omniture's search engine marketing and keyword bid management application and part of Omniture's Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics built on an Open Business Analytics Platform. More than 50 percent of the Ad Age Top 50 interactive agencies currently use Omniture SearchCenter, including companies such as Sapient, Resolution Media and Best Buy.

Leading interactive agencies such as BGT Partners are already using Omniture's next version of SearchCenter to provide a more relevant experience from keyword search to conversion.

"Omniture's new version of SearchCenter allows us to connect search to the onsite experience to further optimize ad spend for our customers," said David Clarke, co-founder and managing partner at BGT Partners. "We gain the ability to understand data from customer acquisition to conversion, allowing us to target specific content to visitor segments and ultimately, drive higher conversions for our customers."

Optimizing landing pages in conjunction with keywords and ad copy through Omniture SearchCenter turns searchers into visitors and visitors into buyers. The updated version of Omniture SearchCenter allows marketers to save valuable time and manual effort by using current tagging on pages. Marketers can create a more personalized visitor experience by directing content to specific groups of visitors and can increase productivity by testing ad groups of keywords against performance of landing pages.

"Typically, 80 percent of a marketing budget is spent on acquisition with 20 percent spent on conversion. There has been little insight into how best to adjust that metric for more efficient marketing. Online marketers don't need to accept a 4 percent conversion rate in their campaigns and are demanding better control and optimization of ad spend from the acquisition process to conversion," said Matt Belkin, general manager of SearchCenter for Omniture. "Omniture SearchCenter provides a solution and allows them to better see data throughout the entire conversion cycle, driving greater ROI on marketing spend."

The new version of Omniture SearchCenter is now available. For more information on Omniture SearchCenter, contact your Omniture account manager, call toll free (877) 722-7088 or visit http://www.omniture.com/en/products/search_marketing/searchcenter

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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