SOURCE: WebsiteASP, Inc.

May 23, 2006 10:00 ET

OmniUpdate Broadens Support for the Virtual Alumni Organization

OU Alumni™ Adds RSS Support and OU OnePage™ Personal Portal

CAMARILLO, CA -- (MARKET WIRE) -- May 23, 2006 -- WebsiteASP, Inc., the leading provider of web content management solutions for Higher Education, has launched a new release of its solution for alumni organizations, OU Alumni. This release adds RSS support, along with OU OnePage™, the just-launched OmniUpdate web communications portal solution for delivering personalized content directly to alumni.

"The website is an incredibly powerful tool for building relationships with alumni," says Lance Merker, president and CEO of WebsiteASP Inc. "In fact, today's alumni look to the Web as the primary way to stay connected with each other and their alma mater. That's why it's vital that alumni organizations have the right tools for both creating a great site, and actually reaching their intended audience with their site."

Designed specifically to address the web content management needs of alumni websites, this release of OU Alumni allows content from an alumni site to be included in an RSS feed and offered to alumni on a subscription basis.

"Institutions are discovering the power of RSS to distribute time-sensitive news and information to alumni," said Merker. "Simply blasting out newsletters, notices and invite emails to alumni just doesn't work anymore. Instead, many organizations are turning to RSS news feeds as a way to allow alumni to subscribe to the just the information they want to receive from the institution directly, bypassing email inboxes altogether."

This latest release of OU Alumni also includes the just-launched OmniUpdate web communications portal solution, OU OnePage. OnePage provides organizations with the ability to deliver personalized content directly to alumni using a personalized, customizable web page. The alumni can further customize their OnePage with their favorite content including RSS news feeds, photos, and links.

OU Alumni builds a stronger web presence, lets staff and alumni easily remain connected, and nurtures lifelong relationships. OU Alumni is in use at prestigious associations including the Ohio State University Alumni Association and University of Michigan Alumni Association.

About WebsiteASP, Inc.

WebsiteASP, Inc., the company behind OmniUpdate, is the leading provider of web content management solutions for Higher Education. Over 200 college and university websites use OmniUpdate to simplify the process of creating, editing and publishing over 2.5 million web pages.

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