SOURCE: Oregon Museum of Science and Industry

September 16, 2005 13:27 ET

OMSI Nationally Touring "Animation" Exhibit Invites Visitors to Step Into World of Animation With Cartoon Network Characters

"Animation" Brings Science, Math and Technology to Life!

PORTLAND, OR -- (MARKET WIRE) -- September 16, 2005 -- Science museum visitors across the country will soon step into the exciting and visually rich world of animation when the Oregon Museum of Science and Industry's (OMSI) brand-new, 6,000-square-foot, highly interactive exhibit, "Animation," begins its national tour in October 2005.

The "Animation" exhibit, on display at OMSI from Oct. 5, 2005 through Feb. 28, 2006, is the first of its kind and the latest creation from OMSI's internationally renowned exhibit production facility.

"Animation" will hit the road traveling to science centers and museums nationwide -- first to member institutions of the Science Museum Exhibit Collaborative (SMEC), a group of leading science museums that share resources to create world-class exhibits. SMEC includes The Franklin Institute in Philadelphia, California Science Center in Los Angeles, Museum of Science in Boston, COSI in Columbus, Ohio, Fort Worth Museum of Science and History in Texas, and the Science Museum of Minnesota in St. Paul.

In "Animation's" stimulating and fun environment, visitors explore animation from concept to finished product -- from storyboarding, character design, and drawing techniques to movement, timing, filming, and sound. Larger-than-life graphics of popular Cartoon Network characters provide a colorful backdrop to the exhibit, which also explores the history of animation and features a screening room and a cartoon museum.

"In 'Animation,' it's about exploring, questioning and experimenting with the science behind the art of animation in a way that makes learning fun," says Ray Vandiver, vice president of exhibits, OMSI. According to Vandiver, animation has proven to be a powerful and effective tool for engaging and teaching people of all ages about science concepts such as perception, illusion, geometry and measurement.

"At OMSI, we know first-hand the effectiveness of using animation in teaching," Vandiver explains. "For 10 years, OMSI has offered animation classes that really bring out the math and science behind the art. These classes are among our most popular."

Animation is not only popular at OMSI; it's quickly become an important part of today's mainstream media including everything from Academy Award-winning animation films, and video games, to more recent applications in website design and scientific modeling.

It was this increasing popularity and mass appeal coupled with the idea to educate people about the science behind animation that drove OMSI's exhibits team to develop the "Animation" exhibit. To further gauge visitor interest and appeal, OMSI approached animation powerhouse Cartoon Network with the idea of a partnership on the exhibit.

"Cartoon Network is one of the world's most recognized animated networks. By including their cast of world-renowned characters in the exhibit, we believed visitors would really connect with it," Vandiver says.

The creative team at Cartoon Network liked the idea of an exhibit that could teach people of all ages about the art and science behind animation.

"What this exhibit reveals in full interactive detail is the number of different skills involved in creating animation, from voice-acting and recording to computer programming and scoring, from screenwriting and storyboarding to sound-effects and editing," says Dennis Adamovich, senior vice president of marketing, Cartoon Network. "There truly is a science to this colorful, engaging art form. 'Animation' will offer visitors a more complete understanding of it, and hopefully inspire young people to consider animation as a future career."

The six thematic areas in the exhibit include: History, Animation Studio, Art in Motion, Science Laboratory, Sound and Stage, and Cartoon Museum. Several exhibit areas feature digital slide shows of real animators working in the Cartoon Network studio so visitors can learn about the skills and training needed for a career in animation.

"Animation" was developed by the Oregon Museum of Science and Industry in collaboration with Cartoon Network and partially funded by the Paul G. Allen Family Foundation. "Animation" is sponsored locally by Comcast and Boeing.

"Animation" images available: http://www.omsi.edu/info/pr/AnimPressKit.cfm

About OMSI

OMSI is one of the nation's top ten science museums, a world-class tourist attraction, and an educational resource that puts the "wow" in science for the kid in each of us. OMSI has been building exhibits for more than 50 years and has earned an international reputation for its innovative, interactive and engaging exhibits. In addition to creating exhibits for its museum in Portland, Ore., OMSI boasts one of the largest traveling exhibits programs in the country. OMSI exhibits have toured the U.S., Canada, Europe and the Middle East. Visit www.omsi.edu for more information.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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