OMT Inc.
TSX VENTURE : OMT

OMT Inc.

April 15, 2009 12:23 ET

OMT's iMediaTouch Now Supports the Traffic Reconciliation ID for Wide Orbit's Traffic System

WINNIPEG, MANITOBA--(Marketwire - April 15, 2009) - OMT Inc. (TSX VENTURE:OMT) has a long history of partnering with other selected vendors who also support the radio broadcast industry with innovative products and features. In so doing OMT responds to new technologies, accelerates feature introduction, and supports our client's specific applications and integration opportunities.

Through collaboration with Wide Orbit, OMT iMediaTouch introduced the ability to ingest and output the Traffic Reconciliation ID numbers. The iMediaTouch On Air system can allow traffic systems to properly track your commercial spots as they have played, adding enhanced support for traffic software such as Wide Orbit and others that use a 5-6 digit reconciliation number. Wide Orbit has also developed the ability to automatically reconcile their traffic logs using iMediaTouch's "As Run" log.

"This new enhancement fully automates the ability to ensure the log ran as scheduled, freeing up traffic department staff to handle more valuable activities," stated Kevin Kowal, OMT's Quality Assurance Manager. "Users can automatically import the iMediaTouch "as run" log back into Wide Orbit to reconcile the traffic log and therefore bill accordingly. We appreciate Wide Orbit working closely with us on this project to ensure a much more efficient & effective user experience for our mutual clients."

The added functionality is already utilized by a number of iMediaTouch clients and is available to all Version 2.0 and Version 3.0 iMediaTouch customers at no added charge.

About Wide Orbit

WideOrbit provides advertising infrastructure that empowers media companies anywhere in the world to improve yield management and maximize advertising revenue. WideOrbit delivers flexible software solutions that address the needs of a wide range of advertising mediums today and in the future. WideOrbit simplifies and automates the sales, traffic and billing of advertising with proven software solutions and delivers to customers unprecedented control and visibility into their advertising inventory across a variety of ad mediums. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theaters and digital display networks.

About OMT and iMediaTouch

OMT Inc. (OMT) is a technology solutions and content provider to the broadcast, entertainment and retail industries across North America and Internationally. iMediaTouch is OMT's flagship product suite of audio content management and digital delivery software for commercial and non-commercial broadcast radio applications. OMT's iMediaTouch Radio Automation software and radio's #1 selling digital logger, iMediaLogger are installed worldwide in individual stations, station groups and some of the largest broadcast and audio delivery services to distribute audio content heard by millions of people worldwide through television, radio, satellite, cable and internet broadcasts. To learn more about our Company, products and services, visit www.omt.net or www.imediatouch.com.

The TSX Venture Exchange has not reviewed or approved the contents of this press release.

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