March 27, 2014 07:00 ET

On March 29, WWF-Canada Invites You to Enjoy a Moment of Darkness During Earth Hour to Think About Our Planet

MONTREAL, QC--(Marketwired - March 27, 2014) - On March 29, WWF-Canada (World Wildlife Fund) invites individuals, businesses, cities and schools to turn off their lights Earth Hour, 8:30-9:30 p.m., and enjoy a moment of darkness to think about the future of our planet.

WWF invites families of the greater metropolitan area to celebrate this moment of darkness at the Atrium Le 1000 rink to come together to think about the impact of climate change on our lives and the planet, and envision a future where climate change is no longer a threat. 

From 8 to 10 p.m., WWF-Canada and Atrium Le 1000 welcome all skaters with their flashlights for a free skate in the dark. Panda and Emile, the respective mascots of WWF and the Atrium Le 1000, will also be part of the evening.

WHAT: Photo opportunities and interviews  

WHEN: Saturday, March 29, 2014, from 8 to 10 pm 

WHO: Marie-Claude Lemieux, Director for Quebec, WWF-Canada 
Ann Cooper, Director of Marketing, Le 1000 
Panda, mascot of WWF 
Emile, mascot of Atrium Le 1000 

WHERE: 1000 De La Gauchetière West 
Montreal, Quebec 
H3B 4W5  

For more information about the moment of darkness and Earth Hour, to pledge your support, record a video of your moment of darkness, and find details on how to participate, please visit

About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

About Earth Hour WWF
Join hundreds of millions of people worldwide and switch off your lights on Saturday, March 29 from 8:30 to 9:30 p.m. Visit to choose a better future.

WWF's Earth Hour is an opportunity for individuals, businesses and communities around the globe to unite in a powerful call to action of hope for a better, healthier planet.

Contact Information

  • To confirm your attendance or conduct an interview, please contact:

    Brigitte Filiatrault
    Zeno group