SOURCE: ParkHub.com

ParkHub.com

February 09, 2016 06:02 ET

On Sports' Biggest Stage, ParkHub.com's PRIME Sets a Parking Industry Record

Innovative Parking Platform Developed by Dialexa Using Verifone Technology Sped Up Game Day Parking

SANTA CLARA, CA--(Marketwired - Feb 9, 2016) - ParkHub.com, creators of PRIME -- Parking Revenue Inventory Management Enterprise -- an innovative mobile point-of-sale (mPOS) platform purpose built for the unique needs of parking lot attendants and operators, is celebrating a record performance at Sunday's Big Game. After analyzing data collected by PRIME, ParkHub.com determined that at peak time 30 cars were being processed every minute -- an astonishing one vehicle every two seconds. On the sports and entertainment world's biggest stage, PRIME met the challenge, successfully validating thousands of pre-purchased parking vouchers, which was required for those parking during The Big Game.

As was the case with the Denver Broncos, the winning performance in the parking lot was a team effort. ParkHub.com partnered with Dialexa in the development of the PRIME platform and the handheld devices used by parking lot attendants were developed by Verifone.

"We were so excited to help Levi's Stadium during this year's Big Game," said George Baker, Founder and President of ParkHub.com. "While our system allows for pre-registration, it also delivers super-fast processing when entering a lot, even if you are paying on the spot in real time." 

The event's parking lot attendants used Verifone e315 handheld mPOS devices, which were integrated with PRIME's cloud-based platform. The combined solution enabled the parking lot attendants to accept payments and validate (scan) barcodes on the pre-purchased parking vouchers. The EMV and NFC enabled device from Verifone -- the world's leader in payments and commerce solutions -- was chosen for its remarkable flexibility, which supports all types of payments as well as integration across multiple platforms. In addition to EMV and NFC payments, the Verifone e315 supports mobile wallets.

"Partnering with ParkHub.com and Dialexa, and supporting the PRIME platform, is truly exciting -- especially considering the collaboration enhanced the merchant and user experience at an event as massive as the Super Bowl," said Jennifer Miles, President of North America for Verifone.

Dallas-based Dialexa, a product innovation company, developed the PRIME platform. It features a real-time cloud-based dashboard that enables parking operators to view parking inventory, transactions and traffic flow. The system reports this information in real-time via an LTE network and WiFi to a cloud-based platform that operators can view on their smartphone, tablet or any desktop. With access to this information for the first time, operators enjoy greater control to manage personnel assignments to maximize efficiency.

"We built ParkHub's platform on the same technology stack as Walmart, so that it could scale to millions of transactions a second," said Scott Harper, CEO and founder of Dialexa. "We were excited to see how it reacted Sunday."

To learn more about PRIME powered by ParkHub, email info@parkhub.com or visit http://prime.parkhub.com.

About ParkHub
ParkHub.com is a Dallas, Texas based technology company servicing the global parking industry vertical market. ParkHub.com's mobile Point-of-Sale product, branded as "PRIME," enables the acceptance of credit cards and bar-code validation in situ, real-time monitoring and reporting of all parking related operational functions. ParkHub.com's SaaS and associated hardware allows planning and reporting of parking revenue, supports dynamic pricing, inventory availability and control, attendant assignments, and provides native apps for event center's parking operations. A certified partner of Ticketmaster allows validation of Ticketmaster's unique bar codes. Founded by Dallas' parking industry veteran, George Baker, ParkHub.com has effectively fast-tracked traditional parking operations into the digital age. www.parkhub.com | @awesomeparking

About Dialexa
Dialexa provides end-to-end technology product development -- from innovation consulting to visual and user interface design, to software and hardware development, to product and service launch. Dialexa develops for a wide array of technology platforms and frameworks including mobile, web, Internet of Things (IoT), wearables, and embedded devices. Learn more about Dialexa at www.dialexa.com | @dialexa

About Verifone
Verifone is transforming everyday transactions into opportunities for connected commerce. We're connecting payment devices to the cloud -- merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security with 29 million devices and terminals deployed worldwide. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world's best-known retail brands, financial institutions and payment providers. Verifone.com | @verifone

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