SOURCE: Chrome Data Solutions

Chrome Data Solutions

April 26, 2012 14:19 ET

On-the-Go Viewing of Vehicle Videos Hits the Fast Lane

Eight Percent of Consumers Now Use Mobile Devices To Stream Videos

PORTLAND, OR--(Marketwire - Apr 26, 2012) - Chrome Data, a leading provider of high-value vehicle content, applications and solutions that benefit the complete automotive sales chain, conducted a study of dealership websites that offer vehicle videos. This study found that the use of mobile devices to watch full motion vehicle videos jumped from nearly zero in 2011 to eight percent in Q1 of 2012. The 2012 Kia Sorento tops the list of the most viewed videos.

Rounding out the top ten most viewed vehicle videos during the first three months of the year were the 2012 Kia Soul, 2011 Ford F-150, 2012 Volkswagen Jetta, 2012 Kia Optima, 2012 Hyundai Sonata, 2012 Hyundai Elantra, 2012 Volkswagen Passat, 2012 Kia Sportage and the 2011 Chevrolet Silverado 1500.

However, Toyota reigns supreme when it comes to the viewing of complete videos. Over the past 12 months, the top ten videos with the lowest abandonment rates were: 2011 Toyota Sienna, 2011 Honda CR-V, 2011 Toyota Venza, 2011 Toyota Prius, 2011 Chevrolet Equinox, 2011 Toyota Corolla, 2011 Toyota Highlander, Toyota RAV4, 2011 Toyota Tacoma and 2011 Ford Edge.

The study also revealed that Apple mobile device users represent the greatest growth at 18 percent. These users also have lower abandonment rates than Windows7, XP and Vista users. Use of HTML5 to view videos jumped over 16 percent, gaining significant ground against the still-dominant Flash, which grew by 4.9 percent.

"Advanced operating systems and sophisticated phones have created a mobile population that demands anytime, anywhere access to the web to research goods and services, including vehicles," said Robin Goodyer, Director of Product Management, Sales & Marketing at Chrome Data. "With today's mobile devices, vehicle shoppers can immerse themselves in engaging full-motion video that provides complete vehicle information and is a contributing factor to increased dealership leads and sales."

Chrome Data offers complete video packages for both new and pre-owned vehicles. The Top 200 New Vehicle Test Drives and 1:00-on-One New Vehicle Profiles include original video programming from Wheels TV, hosting and delivery services from Brightcove, Inc. and Chrome Data precise vehicle descriptions for informative and entertaining presentations.

About Chrome Data Solutions, LP (

Chrome Data Solutions (Chrome Data) is a leading provider of high-value vehicle content and applications and a one-stop shop for vehicle data and solutions that benefits the complete automotive sales chain. Our 25-plus- years of automotive data, unique tools and comprehensive solutions help our clients to develop, market and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and easy to tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Data Solutions, LP is formerly known as Chrome Systems and Autodata Solutions' content group.

Contact Information

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    Sylvie Peterson
    Chrome Data Solutions, LP
    (503) 963-6369
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