SOURCE: Edge Health

Edge Health

February 16, 2012 09:07 ET

ON THE LINE & College Basketball's Star Coaches Team Up During Black History Month to Make a Statement for Men's Health

ON THE LINE & the Black Coaches & Administrators (BCA) Partner to Educate African American Men on Increased Risk of Prostate Cancer

NEW YORK, NY--(Marketwire - Feb 16, 2012) - Unfortunately, the numbers don't lie. One in six men will be diagnosed with prostate cancer in his lifetime, making prostate cancer more prevalent than breast cancer. African American men are at even greater risk, as one in five will be diagnosed with prostate cancer. African American men are also more likely to develop prostate cancer than other ethnic groups and are more likely to die from the disease.

During Black History Month in February, ON THE LINE, a national prostate cancer education and awareness campaign, is teaming up with the Black Coaches & Administrators (BCA), the organization that represents and supports African American collegiate basketball and football coaches, to encourage African American men to not only learn the risk factors of prostate cancer, but also how to communicate with loved ones and physicians about their health.

ON THE LINE and the BCA are proclaiming the week of February 18th - 26th as "Statement Week." During Statement Week, nearly 100 African American NCAA Division 1 men's basketball coaches will show their support and raise awareness of prostate cancer by wearing a bow tie and an ON THE LINE button during their games. Partnering with such an impressive and extensive team of coaches will create an unprecedented level of prostate cancer awareness across America not only in the NCAA arenas, but in the homes of the millions of Americans that will be tuning in to watch their favorite teams on television. "Statement Week" is also being supported by The Atlantic Coast Conference (ACC), the Big 10, the Southeastern Conference (SEC), the Big 12 and the Mid-Eastern Athletic Conference (MEAC). Each conference and many of the participating schools will also spotlight "Statement Week" online to create further awareness.

Along with information and resources available at, ON THE LINE will also launch a series of Public Service Announcements that will air nationally and regionally on TV and radio.

"Educating African American men about the risk factors for prostate cancer is of the utmost importance and is a matter of great concern for our association," said Floyd Keith, Executive Director of the Black Coaches & Administrators. "Our coaches are proud to wear the bow tie and make a statement for men's health."

Leading the charge for ON THE LINE during Statement Week will be Tubby Smith, prostate cancer survivor and Head Coach of the Minnesota Golden Gophers Men's Basketball team. In his coaching career, Tubby Smith has won a National Title, been named a conference coach of the year five times, and collected national coach of the year honors on three different occasions.

"Being a prostate cancer survivor, I understand the importance of talking to your doctor and learning your risk factors," said Tubby Smith. "Thanks to ON THE LINE and the BCA, a new generation of African American men will be armed with the facts and the tools necessary to beat prostate cancer."

In addition to Tubby Smith, the ON THE LINE roster of coaches participating in Statement Week includes Tommy Amaker of Harvard University, Mike Anderson of the University of Arkansas, Tony Barbee of Auburn University, Johnny Dawkins of Stanford University, Anthony Grant of the University of Alabama, Frank Haith of the University of Missouri, Leonard Hamilton of Florida State University, Paul Hewitt of George Mason University, Trent Johnson of Louisiana State University, Cuonzo Martin of the University of Tennessee, Oliver Purnell of DePaul University, Craig Robinson of Oregon State University, Lorenzo Romar of the University of Washington, Shaka Smart of Virginia Commonwealth University and John Thompson III of Georgetown University among others.

ON THE LINE harnesses the power of sports and celebrities to raise awareness that one in six men will be diagnosed with prostate cancer in his lifetime and challenges men to take charge of their health. ON THE LINE strives to empower men and their loved ones by providing the resources needed for them to take charge of their health at all stages of the journey, from understanding the risk factors to diagnosis and treatment. The ON THE LINE campaign draws on the expertise of an independent panel of prostate cancer physicians from the American Society of Clinical Oncology (ASCO), the world's leading professional organization representing doctors who care for people with cancer. ASCO's expert panel provided the core clinical prostate cancer information, which serves as the basis for the campaign content. ON THE LINE has also enlisted teammates ZERO -- The Project to End Prostate Cancer, Us TOO International Prostate Cancer Education & Support Network, Prostate Conditions Education Council (PCEC), and the Oncology Nursing Society (ONS) to serve as local and community resources and networks. To learn more, visit

About Edge Health:
The creator of ON THE LINE, Edge Health, is an entertainment and branding entity that focuses on healthcare. Through national programs such as ON THE LINE, Edge Health hopes to inform, inspire and entertain. Together with its partners, Edge Health endeavors to make the toughest of journeys that much easier, one step at a time. To learn more, visit

About Black Coaches & Administrators:
The Black Coaches & Administrators (BCA), who work closely with all ethnic minority coaches, is a non-profit organization whose primary purpose is to foster the growth and development of ethnic minorities at all levels of sports both nationally and internationally. The BCA is committed to creating a positive enlightened environment where issues can be examined closely, debated sincerely and resolved honestly. The BCA's focus involves the concerns of its colleagues in professional sports, NCAA (Division I, II, and III), NAIA (Division I and II), junior college and high school levels. To learn more, visit

About ON THE LINE Founding Sponsors:
The breadth and scope of the ON THE LINE prostate cancer campaign is made possible in part by the contributions of campaign sponsors committed to the well-being of patients with cancer and their families. With longstanding histories of discovering and developing treatments for those living with cancer, founding sponsors Amgen and Sanofi US are both committed to a collaborative effort that encourages men to take charge of their health.

Contact Information

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