SOURCE: Sears

January 23, 2007 09:00 ET

On the 'Most-Wanted' List This Valentine's Day: Dinner, Diamonds and... Dishwashers?

New Survey Shows 75 Percent of Women Would Welcome a Dishwasher as a Valentine's Day Gift

HOFFMAN ESTATES, IL -- (MARKET WIRE) -- January 23, 2007 -- A new survey from Sears, Roebuck and Co. shows that three out of four women would welcome a dishwasher if they received one as a Valentine's Day gift.(1) A pair of diamond earrings and dinner out topped the list of most-wanted gifts for Valentine's Day.

The experts at Sears, America's leading home appliance retailer, aren't surprised.

"Is it any wonder that women would welcome a dishwasher as a gift?" said Tina Settecase, vice president and general manager of home appliances at Sears. "Eighty-seven percent of women surveyed are responsible for doing the dishes in their household and more than half of them wind up doing the dishes on Valentine's Day. A gift that makes women's lives simpler, like the new Kenmore Elite® Drawer Dishwasher, is a natural fit."

Sears Offers a Dazzling Duo

Just in time for Valentine's Day, Sears is making it easy to give the perfect gift, offering a chance to win a pair of three-quarter carat t.w.(2), round-cut diamond earrings when purchasing a Kenmore Elite Drawer Dishwasher. During this dazzling sweepstakes, purchasers of the Drawer Dishwasher will also receive a 10 percent discount on any diamond jewelry item from Sears.*

The Kenmore Elite Drawer Dishwasher is a "dazzling duo" in its own right. Debuting exclusively at Sears' stores in January 2007, it offers powerful cleaning and tremendous flexibility. Because of its unique drawer format, homeowners can install the unit in single, double or triple sets in a kitchen, wet bar, media room or butler's pantry. This flexibility extends to the cleaning process as well, allowing users to run a smaller load in just one drawer or two different cycles simultaneously. Consumers can also store clean dishes in one drawer while cleaning dirty dishes in the other, avoiding the chore of unloading and simplifying the task.

According to the survey, women will like what the Kenmore Elite Drawer Dishwasher offers. In fact, 80 percent of women surveyed would like a dishwasher that provides the flexibility to wash smaller loads when needed with less water and energy than standard dishwashers and less water and effort than hand washing.

Alone or In Pairs

"The unique drawer dishwasher format brings fresh versatility to the home," said Settecase. "Like diamonds, one is good, but two is better. For example, consumers who frequently entertain can add a single drawer dishwasher to supplement an existing dishwasher. And, people who prefer the ease of loading dishes at waist level can install single drawers on either side of their kitchen sink," Settecase added. "Of course, you can also install the double drawer model in the same space as you would install a standard dishwasher."

Like all Kenmore Elite appliances, the new 2007 ENERGY STAR®-qualified Drawer Dishwasher incorporates superior style and performance. A stacked pair is designed to fit into the same space as a conventional 24-inch dishwasher, with the electronic controls hidden on the top edge of the drawer to give a sleek look. Each drawer accommodates five full place settings of dishes and offers quiet operation and the best cleaning performance among leading brand drawer dishwashers. Cycles and options available on the single and deluxe models of the Kenmore Elite drawer dishwasher include:

Smart Sense™ Cycle -- An adaptive cycle that adjusts the number of fills, wash times and temperatures based on particles in the water. Optical sensors detect the soil level on the dishes and select the proper wash cycle.

Sani Rinse™ Option -- The NSF(3) certified Sani Rinse option increases the water temperature in the final rinse to meet sanitation requirements.

Flexible Loading Options -- Variable tines provide convenient loading space for almost any sized item. Positioning the tines flat or splayed out creates adequate room for large bulky items like pots and pans or mixing bowls. Sliding tines can be adjusted to provide narrow spacing for loading plates or wide spacing for loading deep bowls, pots or pans.

Pricing for the drawer dishwasher is as follows:

--  Single drawer in white or black (Model #:13322/9): $799.99
--  Single drawer in stainless steel (Model #:13323): $899.99
--  Basic double drawer in black (Model #:13339): $1199.99
--  Basic double drawer in stainless steel (Model #:13333): $1349.99
--  Deluxe double drawer in white or black (Model #:13342/9): $1399.99
--  Deluxe double drawer in stainless steel (Model #:13343): $1549.99
    
The Dazzling Duo sweepstakes begins January 21, 2007 and runs through Valentine's Day. Visit Sears stores or Kenmore.com for complete sweepstakes rules and details or for more information about the Kenmore Elite drawer dishwasher.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com or the Sears Holdings Corporation website at http://www.searsholdings.com.

*NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. A purchase will not improve your chances of winning. Open only to legal residents of United States and District of Columbia, who are 18 years of age or older as of 1/21/07. Sweepstakes ends at 11:59 p.m. CT on 2/14/07. To enter: Visit participating stores during the Sweepstakes Entry period and purchase a Kenmore drawer dishwasher to receive an official entry form or log on to www.kenmore.com to print an Official Entry Form. Complete the form and mail according to instructions on the form OR print your Name, Address, Phone Number, Date of Birth and Email address on a 3x5 card and mail to "Brilliant! A Dazzling Duo" Sweepstakes, PO Box 3099, Dept E3, St. Cloud, MN 56397-3088. Limit one entry per person/household. All mail-in entries must be postmarked by 2/28/07 and received by 3/7/07 to be eligible. Prize is a pair of diamond earrings, valued at $699.99. Odds of winning depend on number of eligible entries received. Approximate Retail Value (ARV) of all prizes is $6,999.90. ARV does not represent resale value. Subject to official rules, available at participating stores, as well as online at www.kenmore.com. Sponsor: Sears Holdings Management Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179

(1) Survey of 1,000 women nationwide by MarketTools on behalf of Sears, Roebuck and Co.

(2) Total weight

(3) NSF is a not-for-profit, non-government public health and safety organization and world leader in standards development, product certification, education and risk-management for public health and safety.

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