SOURCE: On the Path Productions

On the Path Productions

March 02, 2009 08:00 ET

On the Path Productions -- Healthy Communication About Health

SAN FRANCISCO, CA--(Marketwire - March 2, 2009) - On The Path Productions LLC, a San Francisco health media company, has begun initiating conversations about health literacy in areas that are critical to 21st century healthcare consumers. In recent installments of the national Life Love & Health: Special Edition program, host Christopher Springmann spoke with Gary Stockman, CEO of the global public relations firm Porter Novelli, and Jerry Weissman, presentation coach and author of The Power Presenter.

"When it comes to basic life issues such as birth, chronic illness and aging, certain long-held assumptions need to be questioned," said Springmann, who is also executive producer of On the Path Productions (OPP). "Women in the developed countries are waiting longer to have babies. Our lifestyle and environment are exacerbating our health problems, and we're living with them a lot longer. Medical solutions are becoming more expensive at a time when resources appear to be dwindling. More than ever before, people need to know what they're facing and how to communicate their needs and concerns with their healthcare professionals."

Stockman appeared on the hour-long weekly show Life Love & Health: Special Edition, discussing the changing face of health communications in the context of "Cradle & Grave," a white paper in Porter Novelli's ongoing Intelligent Dialogue series. "What's becoming clear is that our care will be better to the extent that we are informed and fluent in healthcare issues," said Stockman. "And as a result, stakeholders in healthcare need to think about ways to communicate more effectively with the constituencies who matter to them."

Weissman described his interview experience while blogging on a current high-profile sports scandal.

"At just about the same moment Alex Rodriguez was delivering his mea culpa to Pete Gammons on ESPN about steroid use, I was stepping into a sound-proof recording booth in San Francisco with Christopher Springmann.

"Chris' first question was, 'Mr. Weissman, we're in the elevator together and you have 90 seconds to answer this question about health literacy... What do our listeners need to know, that you know, about how to effectively communicate with their doctor about a personal health issue that concerns them?'

"My answer, 'Two words, be truthful.'"

In the spirit of truth and accountability, Springmann described his exhaustive preparations for these interviews. "Both Mr. Stockman and Mr. Weissman work in data rich industries," he explained. "I really had to do my homework to keep up with those gentlemen!" Additionally, he bookended Stockman's segments with two episodes of the 90-second daily radio show Life Love & Health. These programs featured Dr. Paul Keckley, Executive Director of the Deloitte Center for Health Solutions, who discussed startling statistics about the public cost of healthcare.

Life Love & Health, America's most listened-to daily 90-second health, prevention and wellness program, reaches over 6.4 million listeners on CNN, Fox and ESPN; both satellite networks and multiple Public Radio affiliates; in-store radio in 4100+ retail locations; airline in-flight radio; online at HealthRadio.net; plus the Voice of America and American Forces Network.

About On the Path Productions

On The Path Productions LLC (OPP), founded by radio personality and motivational speaker Christopher Springmann, produces popular radio broadcasts including Life, Love & Health and Body Language as well as custom webcasts and house-branded newsmagazines, focused on health and lifestyle issues. Sponsored and underwritten by leading brands, trade associations, foundations and healthcare organizations, OPP's 1000+ radio shows have reached millions of consumers, opinion leaders, policy makers and healthcare influencers via satellite radio, public radio affiliates and major retail in-store radio; New Media distribution including HealthRadio.net; plus the Voice of America and American Forces Network. For more information about On the Path Productions, visit www.onthepathproductions.com.

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