SOURCE: ON24, Inc.

November 14, 2005 15:18 ET

ON24 Launches Integrated Marketing Best Practices Webinar Series

Second Installment of ON24's Best Practices Webinar Series Addresses Timely Strategies and Trends Across Various Marketing Disciplines

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 14, 2005 -- ON24 Inc., the global leader in webcast and multimedia communication solutions, today announced its "Integrated Marketing Best Practices" webinar series. For this second installment of ON24's Best Practices webinars, ON24 has teamed up with leading marketing and webcasting experts, and industry analysts to cover specific topic areas within marketing -- from research and PR to developing integrated marketing plans.

The Integrated Best Practices Webinar Series includes the following three webinars:

-- Real Impact: Dove's Real Beauty Campaign.  Audio, 60 minutes
   Guest Speakers:
   Stacie Bright, Senior Marketing Communications Manager, Unilever
   Maureen Shirreff, Creative Director, Ogilvy & Mather
   Lisa Sepulveda, EVP and General Manager Consumer Brands, Edelman

Dove's Real Beauty campaign is a marketing triumph. During this webcast you will hear Dove's PR and advertising team explain the goals, strategies, and results of this multi-disciplinary campaign, which is changing the way marketers think about communicating with women.

-- Top 5 Trends & Dangers in IT Marketing.  Audio, 60 minutes
   Guest Speaker:
   Anne Holland, Publisher of MarketingSherpa
Discover what's on the minds of over 826 surveyed IT Marketers. What tactics technology marketers want to invest more of their budgets in, including search marketing, direct mail, telemarketing and new alternatives. Anne also reviews the biggest differences from 2004 to 2005 in terms of which marketing tactics are working and which are not.
-- Developing a Strategic Marketing Plan.  Audio, 60 minutes
   Guest Speaker:
   Stephanie Downs, President of Conferzone
Strategic planning is the first and most important step in any integrated marketing effort, and its absence can make the difference between success and failure. This webinar reviews the structure of a great marketing plan, the marketing channels you have available to you and how to implement a solid plan.

To access the "Integrated Marketing Best Practices" webinars series free of charge, users can register at the following url: www.on24.com/best_practices_02.html

The previous series titled "Webcasting Best Practices," designed to help organizations develop and deliver effective webcasts, can be accessed at www.on24.com/best_practices_01.html

About ON24, Inc.

ON24 is a leading provider of global webcast and multimedia communication solutions. ON24 offers one-stop solutions for internal and external multimedia communications for customers in the enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, Credit Suisse First Boston, Hewlett-Packard, Merrill Lynch, NCAA, Philips, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training, continuing medical education, executive announcements, equity research and financial road shows. Based in San Francisco, the privately held company was founded in 1998.

Companies interested in learning more about ON24's complete line of webcasting solutions can call 415.369.8000 or send inquiries to solutions@on24.com.

"A World of Webcasting Solutions. One Webcasting Provider"™ -- is a trademark of ON24.

Contact Information

  • Press Contact:
    Jessica Johannes
    Trier and Company
    Email Contact
    408-377-7337