SOURCE: ON24, Inc.

October 23, 2007 09:00 ET

ON24 LeadVantage Transfer Now Available on's AppExchange Customers Can Now Transfer Webcast Leads Directly to Their Salesforce Implementations

SAN FRANCISCO, CA--(Marketwire - October 23, 2007) - ON24, Inc. (, the global provider of webcasting and rich media marketing solutions, today announced the availability of ON24 LeadVantage Transfer for's AppExchange. With ON24 LeadVantage Transfer, marketing managers can automatically transfer webcast leads to Salesforce, delivering these leads to sales teams in minutes rather than days. Built using the platform, ON24 LeadVantage Transfer is immediately available on the AppExchange at

ON24 LeadVantage Transfer allows companies to more effectively qualify leads and evaluate sales opportunities. The foundation of ON24 LeadVantage Transfer is the ON24 Webcasting solution, a hosted application for delivering virtual events with audio, video, synchronized slides, polls, and other features. ON24 Webcasting is used by hundreds of companies to generate new leads and communicate complex marketing messages. ON24 LeadVantage Transfer passes the webcast viewer and activity details to Salesforce, enhancing the information available to qualify leads.

"Webcasting is the only medium that attracts hundreds of viewers who will spend over 40 minutes listening to your corporate messages," said Tom Masotto, Vice President of Business Development, ON24, Inc. "ON24 LeadVantage Transfer for AppExchange provides marketers and sales organizations with a seamless process for passing sales leads from webcasts to Salesforce."

ON24 LeadVantage Transfer works with the Salesforce Professional, Enterprise, and Unlimited Editions, and provides three key benefits:

-- Better Leads: Webcast activity is added to Salesforce leads and contact records, allowing companies to more effectively qualify sales opportunities.

-- Faster Sales Follow-up: ON24 webcast leads are automatically passed to Salesforce, eliminating manual data entry and accelerating sales follow-up.

-- More Effective Measurement: Webcast results are linked to Salesforce campaigns, allowing companies to better measure the effectiveness of their marketing programs.

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said Clarence So, senior vice president of marketing, "The ability to quickly transfer qualified leads to sales organization is important for any effective sales lead generation program. Customers can now install ON24 LeadVantage Transfer via the AppExchange to minimize the time between webcast and sale." Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About ON24, Inc.

ON24, Inc. ( is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London and Beijing.

"A World of Webcasting Solutions. One Webcasting Provider"™ -- is a trademark of ON24, Inc.

"Insight24(SM)"-- your B2B rich media network for information, intelligence and insight -- is a service mark of ON24, Inc.

Contact Information