July 16, 2007 09:00 ET

ON24 Publishes Complimentary Report on Key Webcasting Trends for Lead Generation

ON24 Insider on Lead Generation Provides Insights on the Value and ROI of Online Seminar Programs for B2B Sales Lead Generation Campaigns

SAN FRANCISCO, CA--(Marketwire - July 16, 2007) - ON24 Inc., the global leader in webcasting and rich media marketing solutions, today announced the availability of "ON24 Insider on Lead Generation: Key Webcasting Findings for Publishing" report. This is the second report in a series that benchmarks key webcasting trends for producing an effective business-to-business (B2B) online seminar program. "ON24 Insider on Lead Generation" provides insights on key webcasting factors that may influence registration and attendance patterns, as well as the value of webcasting as a component of a yearlong B2B sales lead generation campaign.

"Industry research and insight helps us build strategic marketing opportunities with our partners. This report complements our efforts with actionable data on the value of webcasts and how they can be leveraged for effective marketing and sales lead generation programs," stated Priscilla Ng, Director of Broadband Strategy for CNET Networks Business.

"ON24 Insider on Lead Generation" highlights key trends and attendee behaviors that might impact sales lead generation efforts and marketing campaigns, while providing insight on the overall ROI of webinar programs from January to December in 2005 and 2006 respectively. The report demonstrated that B2B publishers continued to plan, schedule and produce 29.41% more webcasts in 2006 than 2005.

Key report findings include:

-- Webcasting is a cost-effective method for lead generation and delivery of complex messages. Webcasting provides an average ROI of $35 per registrant and $63 per attendee. Attendees spent an average of 40 minutes viewing webcast content. This is based on an average of $20,000 to market and produce a webcast (may vary depending on costs).

-- Registrations and attendance levels were cyclical depending on the time of year or week. Forty-seven percent of all registration occurred in the ten days before a scheduled webcast, while most registrations occurred earlier in the week -- Monday (23%) and Tuesday (21%).

-- Video webcasts continue to attract and retain more attendees. In 2006, the average number of registrants for video webinars increased by 14.41% to 1359.51 per event, while average attendees increased by 21.63% to 773.26 per event. During this same period, audio webinars experienced a .77% and 6.60% decrease in average number of registrants and attendees respectively.

"Since publishing our inaugural report, we have received positive feedback from both B2B publishers and marketers about how this report acted as a benchmark for their webinar programs," stated Sharat Sharan, ON24 Inc'.s President and CEO. "This report continues our commitment to provide B2B publishers and marketers a guide to determine how webcasting can effectively be incorporated in their marketing and sales lead generation initiatives."

Register now at to download your copy of the report.


The findings in this report were based on webcasting events -- live or on-demand, audio or video streamed -- held on ON24's proprietary webcasting network platform by a subset of 35 B2B publishers. ON24 then limited the scope of webcasts to those planned, scheduled and held from January to December in 2005 and 2006 respectively. To minimize instances when an event console may have been left on after an event had concluded, ON24 excluded webinars that lasted over 60 minutes. The report then compares trends between event types (live vs. on-demand), interactive features (polling, surveys and Q&As) and streaming formats (audio vs. video) to provide additional insight on attendee behaviors. The findings have an error rate of +/- 2-3 %.

About ON24 Inc.

ON24 Inc. ( is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 600 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

"A World of Webcasting Solutions. One Webcasting Provider"™ -- is a trademark of ON24 Inc.

"Insight24(SM)" -- A rich media network of webcasts, podcasts, and online videos -- is a service mark of ON24 Inc.

Contact Information