SOURCE: Onavo

Onavo

June 20, 2011 09:00 ET

Onavo Investigates Canadian Operators After OECD Report, Finds Telus Best for US, Fido Best for Rest of World

SAN FRANCISCO, CA--(Marketwire - Jun 20, 2011) - Onavo, the mobile data management experts, today released its follow up to the OECD data roaming report, and found Telus to be up to 50% more cost effective for Canadians travelling to the United States. However, those with more ambitious travel plans this summer could consider leaving their smartphone at home -- or installing the free data-compressing Onavo app for iPhone, as data costs are sky high, even on Fido, the most cost effective for non-US travel.

The OECD report, released earlier this week, found Canada has the highest data roaming charges amongst the 34 countries analysed, at almost $25/MB, compared with OECD average of $9.5/MB. One MB is approximately equal to getting a standard set of directions on Google Maps, or downloading five emails.

In response, Telus dropped its roaming rates, and is now 50% cheaper for lighter users, and 40% cheaper for heavier users. Rogers, Canada's largest operator, remains the most expensive of the three carriers -- more than six times as expensive as Fido for non-US travel.

Those wishing to actually use their phone could also consider installing the free data-compressing Onavo app for iPhone which reduces data by up to 80%, effectively dropping the cost to as little as 30c per megabyte, or allowing heavy users to move to a lower plan.

TelusRogersFido
In the US
Light Usage (up to 10 MB)$15$30$30
Heavy Usage (up to 25 MB)$30$50$50
International
Light Usage (up to 10 MB)$100$300$50
Heavy Usage (up to 25 MB)$250$750$100

Onavo Co-Founder and CEO Guy Rosen: "How ridiculous that Canadians going on vacation this summer could end up paying more for checking Google Maps or updating their status to Facebook than on their airfares. What's the point of having all these great free smartphone apps like maps, translation tools, even email, if you can't afford to use them once you step off the plane?"

"With Onavo, you can have your iPhone and use it too. We can't do much to convince the carriers to bring their prices down, but we can take the stress out of using your iPhone abroad," he said.

Onavo presents a win-win solution for both carriers and end users who can now pay significantly less for data consumption on iPhone, iPad without compromising their user experience.

iPhone owners looking to reduce their data costs by up to two thirds can download the free Onavo app from iTunes.

About Onavo
Onavo empowers smartphone and tablet users to regain control of their mobile data usage, by providing a service that makes mobile data consumption transparent, manageable and efficient. Its first app, launched in April 2011, enables iPhone and iPad users to slash mobile data costs by applying state-of-the-art compression to shrink apps' data consumption and providing visibility into the device's data usage. Onavo is a privately-held company, backed by Magma Venture Partners and Sequoia Capital.

To learn more about Onavo, visit www.onavo.com.

Contact Information

  • Media contact:
    Dvir Reznik
    Director of Marketing
    Onavo
    Cell: +972-52-5799899
    Email: dvir.reznik@onavo.com