SOURCE: Oncall Interactive

February 17, 2011 13:11 ET

Oncall Interactive Tapped to Help Redefine Online Auction Space for

CHICAGO, IL--(Marketwire - February 17, 2011) - Sunrise Bidders Inc., owners and operators of, an auction and fixed price e-commerce website, has signed a significant development contract with Oncall Interactive, a Chicago-based digital agency known for redefining website usability. Planning between the two entities is under way with work expected to begin in the first quarter of this year.

Oncall is charged with significantly enhancing and modernizing the customer experience on

"We're making a significant investment in improving our overall user experience and, in turn, improving our brand image," said Scott Koerner, CEO of "This is a highly competitive space. We're confident that the team at Oncall Interactive will meet -- and exceed -- our expectations and improve the online buying and selling experience for our current and prospective users."

"This is a great opportunity to be part of redefining the online auction space and to work with a wonderful brand," said Matthew Maday, CEO of Oncall Interactive. "We are developing something really unique with and look forward to seeing how customers respond."

Financial terms of the agreement were not disclosed.

The site has facilitated the sale of more than $2 billion of excess, closeout, refurbished and new inventory from the world's top brands.

Based in Itasca, Ill., is an auction and fixed price marketplace, and is the only major site to offer multi-unit auctions. is dedicated to providing the best shopping and selling experience on the web, making more than 50,000 products available at any given time to purchase either through its unique auction format or through its revitalized uBuy it Now catalog. For more information, visit

About Oncall Interactive
For more than 16 years, Oncall Interactive has helped companies create digital experiences that engage, enlighten and evolve. With a unique blend of innovation, design, and technology, the award-winning Chicago-based digital agency boasts a proven track record of successful executions for some of the world's leading brands, including McDonald's, Nike and Verizon. For more information, visit

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