SOURCE: Phoenix Marketing International

Phoenix Marketing International

August 31, 2011 14:37 ET

Oncologist Advisory Board From Phoenix Healthcare Helps Answer Critical, Timely Questions and Tracks Important Behavior

RESEARCH TRIANGLE PARK, NC--(Marketwire - Aug 31, 2011) - Phoenix Healthcare's proprietary community of practicing oncologists offers quick, cost-effective access to these valued physicians. The innovative community differs from traditional physician panels in that it is an engaged and quickly accessible group of oncologists who participate in a variety of initiatives such as monthly "hot topic" surveys, real-time event and conference feedback, and ad hoc custom research.

Elan Katra, vice president at Phoenix Healthcare, explains, "We love the flexibility we have with our oncologist partners. Apart from the monthly tracking information we gather, we can contact these physicians whenever and however we want, which provides great cost and timing savings for our clients." She adds, "One of the particular areas of value is that, if a doctor gives us a response to our monthly survey that raises additional questions, we can quickly and easily follow up. Similarly, if the FDA makes a ruling on a cancer drug or new data was presented at a conference, we can have the community's initial reactions within a couple of days."

Access to the community is provided through a subscription that includes monthly reporting of syndicated questions related to important topics in the oncology field. Additionally, subscribers submit their own monthly questions to address internal hot topics or to garner feedback on recent industry news. The subscription also permits access to the advisory board to conduct ad hoc queries, run quick polls, execute in-depth interviews or other research needs; the costs and timing, however, are significantly reduced compared to traditional panel/facility recruitment and fielding.

Non-subscribers are also able to leverage the community. Although subscribers have primary access, the community is available to anyone seeking answers from actively treating community oncologists.

Phoenix Healthcare, a division of Phoenix Marketing International, is one of the fastest growing research companies in the U.S. Oncology is one of Phoenix Healthcare's core competency areas.

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