SOURCE: The One Club

The One Club

August 20, 2009 15:24 ET

The One Club to Host First Ever "Hyper Island Master Class for Executives in Association With the One Show" in New York October 15-17

Joint Program Targets Top-Level Creatives to Boost Know-How in Digital Media

NEW YORK, NY--(Marketwire - August 20, 2009) - The One Club and Hyper Island will present a Hyper Island Master Class for traditional and interactive advertising executives eager to be at the forefront of digital advertising from October 15-17 at The One Club in New York.

The Hyper Island Master Classes in Association with the One Show are specifically designed for traditional and interactive advertising executives to experience an intensive hands-on workshop in digital advertising. Participants will gain a firm understanding of digital solutions and interactive media including visual communication tools. The Master Class is designed to help upper level executives handle digital trends from a leadership perspective and how to lead and manage interactive media projects.

"Master class participants will walk out the door with practical, immediately applicable skills, ready to more effectively manage their digital teams," said Kevin Swanepoel, President of The One Club.

Internet and other interactive platforms are becoming more and more important marketing channels for creative projects. Clients and agencies are all talking about how to involve new technology in projects, asking questions such as:

--  What are the advantages and possibilities of interactive media?
--  How should interactive media most efficiently be used?
--  What are the trends?
--  How can one stay up to date?
    

Led by Mattias Hansson, Hyper Island is at the forefront of interactive and digital media training. Since becoming the first school of digital and interactive media in Sweden in 1995, Hyper Island has built a global network of the most creative and successful people in the industry. The organization has successfully built a unique methodology, based on learning-by-doing to create a top rated teaching model for the digital age.

"This is a terrific opportunity for busy people to experience total immersion in new media. It totally fits in with The One Club's mission to be on the forefront of new developments in the industry. We are excited about this partnership with Hyper Island," said Mary Warlick, CEO of The One Club.

Graduates of a Hyper Island Master Class will:

--  Become an up-to-date professional with a firm understanding of digital
    and interactive media.
--  Boost their potential as a cost-effective and profitable
    professional.
--  Have increased awareness and understanding of digital and interactive
    media.
--  Be able to measure success when using digital and interactive media.
--  Enrich themselves with problem-solving and experience-based learning.
--  Learn how to work with and understand group dynamics.
--  Be part of a great professional network.
    


This Hyper Island Master Class is suited for: Executives, leaders and managers in the media industry that want to take a big leap forward regarding everything digital/interactive communication.

For more information, go to masterclasses.oneshow.org or call The One Club at (212) 979-1900.

About The One Club:

The One Club for Art and Copy is the world's foremost non-profit organization dedicated to promoting the craft of advertising. Founded in 1975, The One Club has approximately 1,000 members, including copywriters and art directors. As part of its mission to promote high standards of creative excellence, The One Club produces the advertising industry's most prestigious awards program, the One Show. The coveted One Show "Gold Pencils" are regarded as the zenith of achievement in the advertising world. 1998 marked the inauguration of One Show Interactive, a live awards program designed exclusively for the new media community. The One Club regularly produces a variety of events and materials that encourage aspiring advertising executives to hone their craft. In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of advertising schools across the country.

Contact Information

  • Contact:
    Kevin Swanepoel
    212-979-1900
    Email Contact

    Information:
    masterclasses.oneshow.org