Natya Chetana

Natya Chetana

October 16, 2012 10:46 ET

ONE DROP's Show and Tell at the 11th Meeting of the Conference of the Parties to the Convention on Biological Diversity Hyderabad, India, October 8-19, 2012

ONE DROP and Natya Chetana Deliver a Live Performance of Mathie Pani

HYDERABAD, INDIA--(Marketwire - Oct. 16, 2012) - Today, a live 30-minute theatrical performance of Mathie Pani (Pot of Water) will be delivered by ONE DROP's Project India partner Natya Chetana at the Communication, Education and Public Awareness (CEPA) Fair site, at approximately 7:20 p.m. Mathie Pani will conclude ONE DROP's social arts and popular education approach: A secret ingredient to providing a sustainable access to safe water for all, an informative and artful presentation of how theater may be used as an effective CEPA tool.

ONE DROP's CEPA Fair presentation is set to begin at 6:00 p.m. It will detail the international non-profit organization's work supporting the conservation and sustainable use of water resources through, among other innovative methods, a "Tripod″ approach. Developed by ONE DROP, this unique approach relies on the interaction occurring between the complementary technical, social arts and popular education, and microfinance components to achieve sustainable access to safe water. During the presentation, a specific focus will be applied on the social arts and popular education component as it is both an interactive and informative tool, providing an opportunity to think critically about the ways in which individuals and communities manage water resources and bear in mind a willingness to change.

"ONE DROP's approach is truly unique in that it enables us to implement sustainable water-access and sanitation solutions while, simultaneously, raising people's awareness of water-related issues. We remain convinced that to make a real, long-lasting difference in the world, one must also encourage individuals and communities to adopt sound water management practices. ONE DROP believes using social arts and popular education is the most efficient way to touch people, to incite them to care for the life-sustaining resource that is water.″ said ONE DROP's Interim Executive Director Catherine B. Bachand.

ONE DROP's Project India

In addition to supporting sustainable access to safe water and sanitation through an integrated and innovative project administered alongside ONE DROP's Project India partner United Technologies Corporation, the non-profit organization creates theater shows which address specific local water resource management issues, thanks to financial support provided by the RBC Blue Water Project™. Moreover, ONE DROP develops, in collaboration with local partners, educational arts based workshops and produces useful communications tools. The workshops are designed to draw from local arts, crafts and materials to further explore water-related issues with youth and their communities while the communications tools (i.e. pamphlets, storybooks, videos, etc.) are produced to strengthen the capacity of the project and ensure its sustainability.


ONE DROP-an initiative of Guy Laliberté, Founder of Cirque du Soleil®-is an international non-profit organization established in Canada, in 2007. ONE DROP works towards ensuring access to water for all today, and forever, by developing innovative integrated water-access and sanitation projects. With its uniquely artistic approach, ONE DROP educates and implements site-specific safe water solutions while allocating microfinance loans to help ensure sustainable development. Worldwide, ONE DROP's ongoing creative projects also raise awareness about water-related issues and encourage smarter water practices. To learn more, visit

About Natya Chetana

Since 1986, Natya Chetana aims to connect the artistic struggle developing a Modern Indian Theater style with social movement for changing peoples' mind and choices of life, through demonstrating alternative cultural life and performances. Natya Chetana practices many forms of theater, such as: Theater for Awareness (for performers as well as the audiences); Revival of Puppetry with modern theme; Theater in Education & Women's Empowerment and theater as a tool for personal development. Natya Chetana is partnering with ONE DROP to create, produce and promote educative multidisciplinary touring shows (on the topic of water and sanitation) that will be both ludic and interactive. To reach as many people as possible, the touring shows will give performances in villages and semi-urban centers in the district of Ganjam. To learn more, visit

About the Communication, Education and Public Awareness Fair

The CEPA Fair is an 11th Meeting of the Conference of the Parties to the Convention on Biological Diversity (COP 11) side event focusing on experiences and best practices in CEPA. It provides a unique opportunity for Parties and organizations to highlight their work and their contribution to the implementation of the three objectives of the Convention on Biological Diversity. COP 11 takes place within the confines of the United Nations Decade on Biodiversity (UNDB). The UNDB serves to support and promote implementation of the objectives of the Strategic Plan for Biodiversity and the Aichi Biodiversity Targets. Its goal is to mainstream biodiversity at different levels. Throughout this period, governments will be encouraged to develop, execute and communicate the results of national strategies for implementation of the Strategic Plan for Biodiversity.

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