February 08, 2010 12:05 ET

One in five (21%) Global Citizens Would Rather Spend Day with Pet th

But Likely Defying Stereotype, Desire to Spurn Partner for Pet Is More about Age than Gender—and Even There, Older Least Likely To Choose Pet Over Partner

Attention: Arts/Entertainment Editor, Home/Garden Editor, Lifestyle Editor, News Editor, World News Editor TORONTO, ON--(Marketwire - Feb. 8, 2010) - Toronto, Canada- A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.

The survey of over 24,000 adults-1000+ respondents per country -- shows that those residing in the Turkey (49%) are the most likely to want to spend a day with a pet rather than their spouse or partner followed by those in India (41%), Japan (30%), China (29%) of the United States (27%) and Australia (25%).

In the alternate, those nations where residents are the least likely to want to spend the day with a pet instead of their spouse or partner are found in France (10%), Mexico (11%), the Netherlands (12%) and Hungary (12%).

But likely defying stereotype, the desire to spurn a partner for a pet is apparently not rooted in gender but in age --and even there it seems the older you are the least likely it is you'd choose pet over partner. While there are country differences, it would appear to be more of a personal choice made by younger and less affluent individuals.

The following list of findings begin with the countries where citizens are most likely to agree that they have "would rather spend the day with a pet than with my spouse or partner" and ascends to those countries where citizens are least likely to agree with the proposition:

Turkey: 49% agree/51% disagree
India: 41% agree/59% disagree
Japan: 30% agree/70% disagree
China: 29% agree/71% disagree
United States: 27% agree/73% disagree
Australia: 25% agree/75% disagree
South Korea: 23% agree/77% disagree
Poland: 23% agree/77% disagree
Italy: 22% agree/78% disagree
Czech Republic: 20% agree/80% disagree
Canada: 20% agree/80% disagree
Spain: 19% agree/81% disagree
Argentina: 19% agree/81% disagree
Brazil: 18% agree/82% disagree
Great Britain: 18% agree/82% disagree
Russia: 17% agree/83% disagree
Belgium: 15% agree/85% disagree
Sweden: 15% agree/85% disagree
Germany: 14% agree/86% disagree
Hungry: 12% agree/88% disagree
Netherlands: 12% agree/88% disagree
Mexico: 11% agree/89% disagree
France: 10% agree/90% disagree

With respect to demographic findings for the total sample, it would appear that those most likely to agree that they would "rather spend a day with a pet than with my spouse or partner" are equally male (21%) and female (22%), under 35 years of age (25%) compared to those aged 35-54 (18%) or those aged 55+ (14%), and those who have a lower income (24%) compared to those who are equally either middle (20%) and higher (20%) income earners.

In the alternate, those most likely to disagree that they would "rather spend a day with a pet them with my spouse or partner" are equally male (79%) and female (70%), older-aged 55+ (86%) -- followed by those aged 35-54 (82%) and those under the age of 35 (75%), and those who are middle (80%) and higher (80%) income and lower income (76%) earners.

These are the findings of an Ipsos poll conducted between November 4th, 2009 and January 13th, 2010, on behalf of Thompson Reuters News Service. For this survey an international sample of 24,077 adults aged 18+ were interviewed in a total of 23 countries representing 75% of the world's GDP. The countries included Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Hungary, India, Italy, Japan, Mexico, Poland, Russia, and South Korea, Spain, Sweden, the Czech Republic, the Netherlands, Great Britain, the United States and Turkey. Approximately 1000+ individuals participated on a country by country basis via the Ipsos online panel. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. G@6O3_2.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Public Affairs
(416) 324-2002

For all Reuters/Ipsos Polls go to: http://www.ipsos-na.com/news/reuters/

For information about Ipsos and access to all Media and Polling Releases go to: http://www.ipsos.com

About Ipsos

Ipsos is the second largest global survey-based market research company, owned and managed by research professionals that assess market potential and interpret market trends for over 5,000 worldwide clients to develop and test emergent or existing products or services, build brands, test advertising and study audience responses to various media, and, measure public opinion on issues and reputation. With over 9,100 employees working in wholly owned operations in 64 countries, Ipsos conducts advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and a full line of custom, syndicated, omnibus, panel, and online research products and services in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2008, Ipsos' revenues totaled €979.3 million. Listed on Eurolist by NYSE - Euronext Paris, Ipsos is part of the SBF 120 and the Mid-100 Index and is eligible to the Deferred Settlement System. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities..

About Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto Stock Exchange (TSX: TRI) and New York Stock Exchange (NYSE: TRI). For more information, go to www.thomsonreuters.com IN: SOCIAL, OTHER

Contact Information

  • John Wright, Senior Vice President, Ipsos Reid Public Affairs
    Primary Phone: 416-324-2002
    E-mail: john.wright@ipsos.com