autoTRADER.ca

autoTRADER.ca

August 07, 2013 08:00 ET

One Million Downloads Shifts autoTRADER.ca Into High Gear

Canada's pre-eminent automotive site marks a digital milestone for its must-have app

TORONTO, ONTARIO--(Marketwired - Aug. 7, 2013) - Canada's largest online automotive marketplace has now also become the country's most popular mobile app for buying and selling new and used vehicles.

autoTRADER.ca marks a milestone this month after having surpassed one million downloads for its free, top-rated app for iPhone and iPad (rated 4.5 stars on the App Store) and achieving the #1 position on the Lifestyle chart. Combined with its apps for other supported platforms including Android and BlackBerry 10, the digital car marketplace now counts more than 1.4 million downloads in total.

"App downloads for smartphones and tablets are very much a bellwether for our success," says Ian MacDonald, Director of Marketing for autoTRADER.ca. "We are pleased to know that the service we provide is popular with so many looking for help buying and selling their vehicles online."

MacDonald says that over one third (34 per cent) of autoTRADER.ca visitors now access car listings via the app or the mobile site-well over the industry average of approximately 20 per cent. Bolstering its range of digital offerings has contributed to autoTRADER.ca doubling its year-over-year total visits, logging almost 10 million across all platforms in July 2013.

The autoTRADER.ca app includes a comprehensive list of features that have helped make it a must-have for mobile. Users can search a marketplace of over 400,000 vehicles, as well as browse through over 25,000 Owner Reviews for the straight facts from actual Canadian car owners. The app allows sellers to place free ads and manage their accounts through Facebook and other social sites, while a virtual My Garage feature lets buyers save listings to their account to view them later on. MacDonald says mobile is of particular importance because of the nature of autoTRADER's industry. "Car buying is one transaction that even in this digital world, still has to be done in person most of the time. Mobile allows our brand to be with the consumer throughout their entire buying cycle, be it at home browsing reviews, or on the dealer's lot comparing prices."

Development at TRADER Corporation is an in-house effort, overseen by VP of Technology Allen Wales, who says the Vancouver-based technology team is investing heavily in mobile apps for both dealers and consumers. "Clearly, our hard work is paying off, with significant volumes of downloads yielding very positive reviews," he says. "We're having fun innovating and are excited autoTRADER.ca is playing a leading role in the 'touch revolution' currently underway in Canada."

Marking one million downloads for the autoTRADER.ca app for iPhone and iPad alone, adds MacDonald, is made even more notable when Canadians consider that the site has made a complete transition from being a hard copy magazine in the 1980s and 90s, to a 100 per cent digital offering today. "autoTRADER has come a long way to its present status as a leading '.ca'," he says. "And we're proud to say almost ten million Canadians would agree."

Download the free autoTRADER.ca app for iPhone and iPad at http://itunes.apple.com/ca/app/autotrader.ca-new-used-cars/id368660809?mt=8

About TRADER Corporation

TRADER Corporation is a trusted Canadian leader in print and online media, managing automotive consumer marketplaces and publications. The company's primary online destinations include: autoTRADER.ca™, autoHEBDO.net™, Autos.ca. autoTRADER.ca offers the largest inventory of new cars and used cars in Canada, available via our website and mobile applications. Visitors buy or sell cars, trucks or other motorized vehicles quickly, easily and conveniently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. Autos.ca is the online destination for auto enthusiasts, featuring car news and car reviews from well-known automotive journalists. Follow autoTRADER.ca on Facebook, Twitter, Google+ and on YouTube.

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