February 13, 2007 13:28 ET

One of the Most Well-Known Sex Toys Ever Falls From Its #1 Position

Jack Rabbit Dethroned

NASHUA, NH -- (MARKET WIRE) -- February 13, 2007 -- For the first time in its nearly 7 year existence, is reporting that the once dominant Jack Rabbit vibrator is no longer their most popular item. With the busy Valentine's Day shopping season coming to a close, many alternative items are now completing their Top 10 according to the company.

"We've been noticing its decline for months now, but you never truly know until the Valentine's Day numbers are in," said Chad Chunglo, co-founder of "Although the item is as good as it's always been, women have many more choices today compared to what they had just a couple of years ago. The rate at which new items are coming to market is amazing. We're adding upwards of sixty new items every month, many of which are designed by women for women."

The Jack Rabbit, which has been around for a number of years, became mainstream after its appearance on the popular HBO series "Sex and the City." It was one of the first toys that was aesthetically pleasing, in addition to the dual rotating and vibrating purposes it served, which made it so enticing to most women.

"Manufacturers in our industry are finally realizing that product design, color and packaging are important and they're responding to the feedback we've been hearing from our customers for years. In turn you're seeing new products being adopted faster and more willingness to design and manufacture creative products all the time," Chunglo added. "92% of the products that leave our dock everyday are geared towards women, 70% of which are bought by women between the ages of 25 and 45. I can assure you that most of them do not want to see a naked man or woman on the box."

About TooTimid

Founded in 2000, is a leading Internet destination catering to couples and women seeking advice, discussions and products to enhance their love lives. offers one of the Internet's most comprehensive collections of novelty items, massage lotions, adult videos and erotic novels., headquartered in Nashua, NH, is a wholly owned subsidiary of Atlantic Innovations, LLC. More information can be found at

TooTimid and TooTimid - The Romance Company are registered trademarks of Atlantic Innovations, LLC. All other company and product names may be trademarks of the respective companies with which they are associated.

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