SOURCE: One to One Global

November 01, 2011 08:00 ET

One to One Global Announces New Updates to MessageMaker Social, a Social Media Management System (SMMS) for Large-Scale Social Marketing

New Dashboard Enables Marketers to Assess Social Marketing Programs at a Glance and Manage Them From a Single, Easy-to-Use Interface

BOSTON, MA--(Marketwire - Nov 1, 2011) - One to One Global, an interactive marketing and social technology firm, today announced several significant updates to MessageMaker Social, a SaaS platform that enables companies to publish, manage and measure highly segmented, localized and targeted content across social networks.

"Social continues to be a rapidly evolving marketplace. We have made, with valuable feedback from our end-users, several timely updates to the MessageMaker Social platform," said Chris Heitmann, CMO of One to One Global. "Clients can now easily drive engagement and increase sales conversion from dormant Pages and also manage and monitor social communications from a single dashboard."

Key platform updates include the following:

  • Expanded Dashboard: The new dashboard is simple, efficient and more informative. It provides marketers with increased analytics and performance metrics as well as one click access to the most commonly used features -- approvals, keyphrase alerts, to-do lists and messages.

  • Custom Content Streams: A common challenge for marketers has been to encourage more publishing and engagement on sales reps' Pages. MessageMaker Social's new subscribable content feed helps sales reps publish relevant content, sell more effectively as well as drive SEO.

  • Enhanced Language Support: Language support for messaging has been added for the top 23 languages on the Internet, including Chinese, Japanese, Spanish, Arabic and German.

For additional information please visit or follow us on Twitter @msgmkrsocial.

About MessageMaker Social/One to One Global
MessageMaker Social is a web-based social media management system (SMMS) used by Fortune 1000 clients in the financial services, consumer and direct marketing industries. MessageMaker Social was developed by One to One Global, an interactive marketing and social technology firm, with offices in Boston, London, and Singapore. Founded in 1997, the firm has worked with companies such as UPS, SunTrust, Comcast and Gap Inc. -- strengthening brand relationships by delivering measurable content and messages across a broad spectrum of permission marketing channels including Web, social, email, mobile and apps. For more information please visit or follow us on Twitter @onetooneglobal.

MessageMaker Social is a registered trademark of One to One Global, Inc.

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