November 18, 2015 08:00 ET

One Park Financial Boosts Customer Engagement With HeyWire LiveText Agent

SMB Finance Firm Enables Their Sales Teams With Customer Texting, Accelerating Business Velocity With Less Phone Tag

CAMBRIDGE, MA--(Marketwired - November 18, 2015) - HeyWire®, the leading enterprise text messaging solutions provider, today announced that One Park Financial has selected its HeyWire LiveText® Agent app to provide 2-way, conversational texting over its existing business phone numbers to enhance the productivity of its customer engagement teams.

One Park Financial helps businesses grow by providing easy, hassle-free funding options. The company understands that applying for a bank loan can be a long, drawn out process and that many small and mid-sized businesses (SMBs) will not qualify. One Park Financial provides expertise in pairing businesses with the right lenders, and experience in moving the processes forward so businesses can get the funding they need in a timely fashion. One Park Financial turned to HeyWire to text-enable their customer facing teams for business texting so they could use their customers' preferred communication channel -- text messaging -- in a business-compliant fashion to accelerate the funding process.

The HeyWire LiveText Agent application enables One Park Financial contact center personnel for 2-way conversational SMS texting from their agent consoles via their toll-free business phone numbers. Employees no longer have to text from personal mobile devices. Instead, customers can call or now text the same One Park Financial business numbers, and employees can text back with sales and service assistance. Further, since LiveText Agent integrates seamlessly with their customer relationship management (CRM) system, One Park Financial automatically captures all customer text conversations in their CRM records for business compliance purposes.

"One Park Financial provides a quality source funding that can offer businesses the capital they need, when they need it. So it's very important that we move quickly to serve our busy, and mobile, clients in an optimal and timely fashion," said Chad Mercer, One Park Financial Director of Sales Optimization. "HeyWire provides our sales teams with the communication channel our customers prefer. The LiveText Agent application has proven itself easy to adopt by our users and it just works to help us move the lending process forward quickly, which our customers greatly appreciate. Overall HeyWire provides a great product and a great experience."

"Today a sales and service world is all about higher customer engagement and faster deal velocity," said Brett Chisholm, HeyWire Vice President of Sales. "One Park Financial understood the value of texting right from the start, and with HeyWire LiveText Agent now providing business-class texting services, their sales teams are moving faster to qualify prospects, coordinate information, and communicate directly throughout the lending lifecycle with a lot less phone tag."

HeyWire LiveText Agent app is available now, integrated with leading contact center solutions. HeyWire also offers the HeyWire Business Messenger, empowering individual mobile sales and service professionals or small business users to connect with prospects, customers and partners with text messaging.

About One Park Financial

One Park Financial understands that applying for a bank loan can be a long, drawn out process that many small and mid-sized businesses will not qualify for. They are experts at pairing businesses with the right lenders, and since 2008, have been making a difference in the lives of business owners across the country. By working with a large network of lenders (over 35) the company is able to offer a wide variety of flexible financing and funding options without the hassles, hurdles and games associated with traditional bank financing.

About HeyWire

HeyWire provides the leading cloud messaging service for businesses that care about their mobile customer experience management -- bolstering customer engagement and sales by directly connecting customers to businesses using two-way, conversational texting. The company is a pioneer in bringing texting to toll free and office phone numbers; and provides award-winning messaging apps spanning contact center agent consoles, mobile devices and the desktop. HeyWire partners with leading providers of customer service solutions, CRM and telephony products to transform customer experience and sales enablement. HeyWire's proven solution has delivered 8 billion messages and counting through its mobile messaging platform inter-connected to traditional SMS global networks. HeyWire has been recognized with CTIA's 2014 Mobile Cloud Emerging Technology Award, the AlwaysOn Mobile 100, OnCloud Top 100 and Global 100 to Watch Awards, as well as the PwC Promise Award. Visit us at

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