SOURCE: One Step Ahead

One Step Ahead

June 02, 2015 12:35 ET

One Step Ahead® Expands Bug Smarties™ Playwear Collection With Insect Shield®

Help Protect Kids From Summer Bugs That Can Carry Lyme and Other Dangerous Diseases

NORTHBROOK, IL--(Marketwired - June 02, 2015) - Finding an effective and convenient method of protecting kids from mosquitoes and ticks is an annual challenge for parents. With insect-borne illnesses such as Lyme disease on the rise throughout the country, parents need to be vigilant. In response, One Step Ahead and Insect Shield® Repellent Technology® are partnering to offer an expanded Bug Smarties™ Playwear assortment with built-in insect protection.

According to the TBDA (Tick-Borne Disease Alliance), Lyme is the number one tick-borne illness in the United States. Experts at the University of Rhode Island TickEncounter Resource Center are hearing via their TickSpotters program that all types of ticks are much more abundant this year than in the past. The CDC reports the number of Lyme disease numbers are in the range of 300,000 cases/year. These soaring rates have parents concerned about how to adequately protect kids this summer. The 2015 Bug Smarties™ collection is a great solution. (Additional family tick protection tips:

The Bug Smarties™ assortment consists of lightweight, performance-based options that are great for active, outside play -- think camp, BBQs, sports, picnics and more! The collection includes boys and girls matching Performance Pants, Shirts, Hoodies and Headbands. In addition to the Bug Smarties™ apparel, One Step Ahead is also offering additional protective accessories such as an Insect Shield® TravelChair. All items are available via catalog or online:

"We know that pesky bugs can ruin a family outing or a child's outdoor adventure," said Jennifer Smith, director at One Step Ahead. "The launch collection last summer was so well received that we are excited about this year's line expansion with new, sporty styles for both boys and girls. We know kids are very active outside during the summer so we made sure this year's line offers lightweight, breathable, performance-focused styles to help shield kids from potentially dangerous bugs that can carry diseases, such as Lyme disease and West Nile virus."

"Protecting kids from summer bugs is always challenging. The Bug Smarties™ collection with Insect Shield from One Step Ahead offers parents an effective and convenient solution," says Janine Robertson, PR/Marketing Manager, InsectShield. "With Lyme disease and other insect-borne illnesses on the rise, parents cannot be too careful. Insect Shield makes protecting your kids from summer bugs as easy as putting on their clothes."

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About One Step Ahead:

One Step Ahead is an online and catalog retailer specializing in unique, problem-solving products and resources for babies, children and parents. Aiming to save parents time, money, and frustration, One Step Ahead does the "pre-shopping" for parents by researching, comparing, and testing thousands of products to only offer the top performers from the vast children's market. The company rigorously pre-tests its products and makes exclusive product design enhancements based on feedback from actual parents using its extensive, nationwide Parents Panel. The company also offers a lifetime guarantee on all products. One Step Ahead was founded by two parents in 1989 and joined the family-owned Colony Brands, Inc. group of retailers in 2013. Established in 1926, Colony Brands, Inc. is one of the oldest and most trusted direct marketing companies in the US. Visit the company online at, Facebook, Pinterest, Instagram, Twitter @OSA_Kids.


About Insect Shield® Technology:

Insect Shield Repellent Apparel and Gear are revolutionary products designed to provide long-lasting, effective and convenient personal insect protection. The durable protection provided by Insect Shield is the result of years of research and testing. In July 2003, Insect Shield Repellent Apparel was registered by the United States Environmental Protection Agency. Insect Shield Technology is utilized by leading lifestyle brands, work wear distributors and International relief organizations across the globe to provide effective protection against insects and the diseases they can carry. Insect Shield is an approved vendor of the US Army and US Marine Corps. For more information visit, Facebook, Pinterest, Instagram, @insect_shield.

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