SOURCE: One to One Global

One to One Global

July 13, 2011 09:00 ET

One to One Global Acquires Leading Mobile Marketing Firm, Renu Mobile

Global Mobile Advertising Spend Expected to Reach $38 Billion in 2015, up From $3.6 Billion in 2009*

BOSTON, MA--(Marketwire - Jul 13, 2011) - One to One Global, an interactive marketing and technology firm, today announced its acquisition of Renu Mobile, an award-winning mobile marketing agency headquartered in Boston.

"Mobile is here and will define our future," said Ian Karnell, CEO and co-founder of One to One Global. "And the chief reason -- mobile is personal. Think about the five billion mobile users that are seldom far from their phones, reflecting a need to be connected, increasingly for creative self-expression."

Renu Mobile has established a national reputation for its mobile marketing campaigns using SMS messages, mobile barcodes, mobile web and mobile applications. In 2010, Renu Mobile won the "Most Innovative Company of the Year" award from the "Stevie" awards, one of the world's premier business awards.

"Mobile is the least cluttered channel in which to reach consumers and it is also the most interactive," said Carol Glennon, CEO of Renu Mobile. "The possibilities are infinite -- a text message can lead to web content, a mobile bar code in an advertisement can lead to a video that is then distributed on social networks and on and on."

The acquisition of Renu Mobile will expand One to One's mobile marketing, design and development capabilities and provide clients worldwide with a comprehensive and integrated suite of multi-channel marketing services.

Mobile clients include National Geographic, Simon & Schuster and Comcast, among others.

About One to One Global
One to One Global is an independent interactive marketing and technology firm with offices in Boston, London, Singapore and Sao Paulo. Founded in 1997, the firm creatively employs digital, mobile and social media along with advanced research services to create meaningful connections between consumers and brands. The firm's product/technology platform division allows brands to acquire, communicate and engage across a broad spectrum of marketing channels, including apps, mobile, social and email. One to One's vision is to be the leading Human Experience marketing firm. For more information please visit or follow us on Twitter @onetooneglobal.

*Strategy Analytics March 2010

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