SOURCE: Alterian

September 25, 2007 13:57 ET

One&Only Resorts Improves Operational Marketing Efficiency With Alterian's Marketing Services Platform

Luxury Hotels Implement Central Brand Management System

LONDON--(Marketwire - September 25, 2007) - Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that One&Only Resorts has chosen its Operational Marketing software, Communicator, to provide a web-based brand communications portal and improve the efficiency of its marketing operation. One&Only is a leading luxury resort brand, with six resorts in the Bahamas, Dubai, the Maldives, Mauritius and Mexico.

Communicator has replaced time consuming manual processes and disparate software systems, connecting all parties involved in One&Only's global marketing operation, including its central brand team and sales office in North America, sales offices in the UK, France, Germany and Russia and select tour operators worldwide. One&Only examined alternative systems but selected Alterian because of its integrated content and digital asset management, ease-of-use for non-technical staff and industry-proven capabilities.

Part of the Alterian Marketing Services Platform, Communicator helps One&Only create and distribute marketing content and optimize its marketing operation by allowing easy central management of its brand. The new system supports a variety of marketing processes -- for example, allowing local resorts to work with their marketing agencies on campaigns, while still allowing central approval, or allowing One&Only to promote marketing best practice by sharing the most effective examples of campaigns and collaterals.

New benefits available to One&Only include central management of all digital media assets and automated email news update creation. Future phases include extending the built-in content management tools to allow local resort marketers to publish special offers, based on availability, aimed at specific tour operators from the hundreds with which they work.

Jenny Naylor, Brand Communications Director of One&Only, explained, "As custodian of a very valuable luxury brand, it is essential that One&Only can easily and correctly apply its brand across all marketing activities around the world and ensure internal communication processes are as efficient as possible. With Communicator we're able to deliver brand and marketing information effectively across all our channels and interact quickly with all stakeholders. Alterian's experience of working with other major brands was also a key proof-point for us."

"Alterian is delighted to have another prestigious client select our software to reinforce its brand management process and enhance marketing operations," commented David Eldridge, CEO, Alterian. "Communicator provides a solid foundation for One&Only to grow its marketing capabilities, safe in the knowledge that brand value is being maintained around the world. Already being used by companies such as Bentley Motors, Communicator helps marketers meet the increasing demand for improved efficiency and accountability."

Alterian will be demonstrating Communicator at this year's DMA conference event at Chicago's McCormick Place, October 13th - 17th, booth 2019.

About Alterian Communicator

Simple to use and administer, Communicator enables the delivery of personalised, relevant and timely information to distributed users, sales channels and partners to multiply and improve marketing activity. Communicator is a complete service to provide a comprehensive marketing portal. It is ideal for large or distributed marketing teams facing the challenge of managing a brand across many channel partners, outlets, vendors, franchisees or regions. From a management perspective this allows companies to consolidate disparate web and communications sites into a single platform while still retaining the flexibility and control to permit departmental or localised marketing execution. For more information on Alterian Communicator please visit: www.alterian.com/document_1.aspx?id=0:33484&id=0:33480&id=0:33478&id=0:33469.

About One&Only Resorts

Created exclusively for the luxury resort market, One&Only Resorts are conceived as hallmarks of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled. These properties include the spectacular One&Only Reethi Rah, Maldives; One&Only Kanuhura also in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage in Dubai; One&Only Ocean Club in The Bahamas and One&Only Palmilla in Los Cabos, Mexico. A further two One&Only Resorts are in the planning stages in Cape Town, South Africa and Cacique, Costa Rica. More information on One&Only is available at www.oneandonlyresorts.com.

For One&Only group press enquiries please contact:

Ilse Van Steen at + 44 (0) 1753 899 837 or Julia Record at + 1 954 809 2556 or email PR@oneandonlyresorts.com

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically-led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (LSE: ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit www.alterian.com.

Contact Information

  • For more information please contact:
    Nick Klein
    The Red Group, Inc.
    Tel: 630-221-9900 x112
    Email: Email Contact