October 01, 2008 10:13 ET Launches Day Trading for Sport Fans

Make Your Living Room the Owners Box

SAN FRANCISCO, CA--(Marketwire - October 1, 2008) -, an online sports entertainment company, today unveiled the first sports trading platform in the United States that uses real money. Created by sports fans, for sports fans, enables users to compete, interact and have a vested interest in their passion. Users showcase their sports knowledge by acquiring and trading virtual shares of their favorite players, teams and leagues realizing market returns based on their skill.

On users build a "Sportfolio" as they trade shares, called Synthetic Ownership Interests (SOIs), via a free market system that is driven solely by supply and demand. Users determine who is issued, when they are issued and the valuation of every issue. While blue-chip stocks fluctuate based on earnings,'s SOIs change based on public perception in the market; which could include game performance, off-field activity, legacy prospects and fan opinions.

" quantifies all potential inputs to public perception in real time," explains CEO Mike Sroka. "It is a virtual goods marketplace that can be considered the modernization and merger of traditional collectible cards, the next generation of fantasy sports and a fun way to learn about market dynamics."

The network provides licensed and user generated content, including sports news, data and statistics, allowing users to keep up on sports activity and drill down on comprehensive athlete assessments. SOI prices range from $0.50 to $20 using an intelligent splitting mechanism, making the trading system readily available to all sports fans. has issued Initial Player Offerings (IPOs) for popular athletes and teams across the four major U.S. sports (Football, Basketball, Baseball and Hockey) and expects to expand to other sports as users demand. Unlike fantasy sports, trading on occurs for all sports on a year round basis -- hence the name also provides extensive social networking features allowing users to set up profiles, display their "Sportfolio," add friends to their "Sport Cartel" and share their sports acumen via a "Shoutbox."

"Today, there isn't an established vertical social network that brings together sports fans," said CTO, DJ Burdick. " offers a starting point, destination, distribution channel, and transaction conduit for online sports activity."

All news, data, statistics and social networking features on are free. Participation in the trading system, however, will require a user-funded account to complete transactions.

About OneSeason is a virtual sports trading platform with social features and content for sports fans. The system provides sports enthusiasts with a way to compete, interact and have a vested interest in their passion. Founded in June 2007, is located a chip shot from AT&T Park in downtown San Francisco, California and is Angel Funded. For more information, go to

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