SOURCE: Onestop Internet

November 16, 2016 09:00 ET

Onestop Internet Survey Proves Amazon is the Threat Apparel Brands Never Saw Coming this Holiday Season

LOS ANGELES, CA--(Marketwired - November 16, 2016) - Onestop Internet, a leading full-spectrum eCommerce and Omni-channel solutions provider, today released survey results validating the very real threat that Amazon brings to apparel brands banking on online sales this holiday season.

Of the 57 percent of respondents saying they plan to purchase apparel online this holiday season, 64 percent said they intend to buy apparel from Amazon. This puts significant pressure on brands already facing constant challenges in today's competitive retail climate.

"We always hear about Amazon being a threat to retailers like Wal-Mart, but we rarely discuss the web giant as a viable competitor to individual fashion brands," said Michael Wang, President and CEO of Onestop. "We are advising our portfolio of premium apparel brands to take note and adjust their holiday strategies accordingly."

Per the survey results, social media should play a key role in apparel brands' digital strategies heading into holiday. 55 percent of respondents who plan to purchase apparel online this holiday season said they would be much more likely to purchase apparel if they saw a discount promoted on social media.

Online shopping will play a key role in retail sales, in large part because of the transparency it provides shoppers. 44 percent of shoppers who prefer to buy apparel online value the ability to compare prices. Brands need to make sure their online inventory is priced competitively and that value is clearly communicated to drive direct sales.

To view complete results from the Onestop survey please click here. For more information on Onestop and its services please visit www.onestop.com.

Methodology Details

Onestop partnered with Survata to conduct a study to learn about consumer online shopping habits for apparel. Survata interviewed 501 online respondents ages 18 and older between October 14, 2016 and October 17, 2016. The margin of error for this study at a 95% confidence level is 4.4%. Survata is an independent consumer research firm that reaches consumers through a network of online publishers. Respondents do not receive cash or any other "collectible" incentive (miles, points, credits, etc.) Read more at survata.com/methodology.

About Onestop Internet

Founded in 2003, Los Angeles-based Onestop Internet is a full-spectrum eCommerce partner backed by blue-chip investors Bessemer Ventures and Fung Capital USA (Li & Fung.) Onestop provides customized end-to-end digital commerce solutions for retail brands both on an entirely outsourced basis and on a-la-carte basis. The company's suite of integrated core services includes an Omni-channel technology platform, performance marketing, business intelligence, merchandising and planning, brand-focused design, retail imaging and video, full-scale warehousing and fulfillment, and world-class customer care. For more information visit www.onestop.com.

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