ONESTOP Media Group

ONESTOP Media Group

September 23, 2010 00:39 ET

Onestop Launches Twitter Program in TTC

Onestop Media Group launches “Stroll City” an arts and cultural Twitter project on TTC subway platform screens

Attention: Arts/Entertainment Editor, Assignment Editor, Books Editor, City Editor, News Editor TORONTO, ONTARIO, PRESS RELEASE--(Marketwire - Sept. 23, 2010) - Onestop Media Group (Onestop) and Art for Commuters are partnering with Coach House Books to bring an interactive Twitter project to over one million daily commuters on Toronto's subway platforms. Author Shawn Micallef will be tweeting his thoughtful impressions of minutiae in Toronto as part of Stroll City, running September 21 to October 5. For just 2 weeks Micallef is adopting the twitter handle StrollCity. Torontians are encouraged to tweet back to @StrollCity and their responses can be seen, along with Micallef's tweets, every ten minutes on hundreds of Onestop's TTC subway platform digital displays.

Micallef explains, "I've been tweeting out short observations of the city for a while now, so this is a really neat progression (and perhaps amplification) of what I've been doing all along. I hope people who read the tweets will simply get excited about the city and start paying attention to it in whatever way they want. Hopefully this gets people looking, and thinking-and tweeting back! I don't want it just to be my observations up on that screen."

Evan Munday, Publicist - Coach House Books adds, "We very excited to be part of the Stroll City project. As a Toronto-based press that's published several books about Toronto, including Shawn Micallef's Stroll (which, in part, inspired the project), we're heartened to see so many people exploring the city and reporting their findings. Stroll City is like a smart anecdotal news-ticker of what's happening around Toronto."

Stroll City runs in conjunction with Culture Days which is a weekend long initiative (September 24 -26) dedicated to celebrating arts and culture in the city. "Culture Days applauds The Stroll City project by Art for Commuters, Onestop and Coach House Press for its unique approach to interactivity and its embrace of the Culture Days spirit. Stroll City takes Culture Days' emphasis on hands-on and participatory activities into the world of social media, where the public can interact and respond with the Shawn Micallef's poetic musings from all across the city." says Aubrey Reeves, Culture Days Animator/Coordinator - Ontario Arts Council.

Sharon Switzer, Onestop's Arts and Cultural Programming Director will be on hand at the Culture Days launch at Yonge and Dundas Square, Thursday, September 23 at 1:00 PM. "I encourage Torontians to come out, discover their city and celebrate Culture Days activities. I am proud to be participating in such a meaningful and innovative fashion this year with Stroll City on the TTC. And It's great to see that we already have hundreds of followers, and are receiving beautiful and personal tweets about the city!"

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Contact Information

  • Erin Fulton, Dircetor Communcations, Onestop Media Group
    Primary Phone: 416-646-7912
    Secondary Phone: 416-409-8394