SOURCE: Etology Inc.

October 17, 2007 08:00 ET

Online Ad Exchange Marketplace Etology Hits 1-Billion in Ad Deliveries per Day

International Self-Service Ad Engine Hits Milestone in Online Advertising

FOSTER CITY, CA--(Marketwire - October 17, 2007) - Etology, a global leader in "self-service" online advertising, today announced its milestone of one billion ad deliveries per day. With its new breed of online Advertising 2.0, Etology is the fastest growing international open ad exchange network, serving ads on websites in over 190 countries worldwide with a growth-rate of 100-million ads per month. Etology's transparent ad exchange platform empowers site owners to determine market value for their ad space, set the price and sell directly to advertisers ad packages ranging from standard ad units to custom defined sizes.

"The long-tail effect has redefined advertising, and Etology is designed to capitalize on this user-driven phenomenon," said Brock Purpura, CEO of Etology. "With our easy to use, transparent, exchange marketplace we can service the needs of a robust ad-buying and selling international audience and expect exponential growth moving forward."

"Etology is effectively bridging the gap between website owners and advertisers looking to maximize their visibility to a broader consumer base," said Jesse Liu, President of Etology. "The 'self-service' nature of Etology facilitates a seamless process for both website owners and interested advertisers to achieve their advertising goals."

Advertisers can maximize any size budget with Etology's easy to use navigation dashboard, eliminating the middleman of an agency or media buyers. Etology's flexible "self-service" ad machine allows users to determine where the ad will go based on a proprietary optimization engine. This next generation of self-service advertising 2.0 enables any business to decide how much and where they want to spend online advertising dollars. The backend dashboard also helps users to monitor their online ad placements with live statistics, and control ROI results on the ad spend. Etology is further aggregating sites on the other side of the business allowing for revenue both ways. For more information and to enter the Etology exchange marketplace, please visit www.etology.com.

About Etology

Founded in 2005 and based in Foster City, CA, Etology is revolutionizing worldwide online advertising with its new breed of Advertising 2.0. Etology empowers website owners to sell their ad space directly to advertisers while mutually giving advertisers the opportunity to directly place ads on targeted sites. Etology serves text and banner online ad packages ranging from standard ad units to custom defined sizes. For more info on the next generation self-service advertising marketplace please visit www.etology.com.

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