SOURCE: DoubleVerify


February 08, 2011 09:00 ET

Online Advertisers Verify 300 Billion Impressions Through DoubleVerify in 2010

Leading Compliance and Verification Provider Continues to Expand Leadership Team With New CFO and VP Business Development

NEW YORK, NY--(Marketwire - February 8, 2011) - DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced significant growth today in the total number of advertising clients and verified impressions served from the previous year. The company verified more than 300 billion impressions between January and December of 2010 and achieved eight times more revenue than the previous year. DoubleVerify's client base also grew to include more than 150 Fortune 500 advertisers using its verification and compliance technology. To support this growth, DoubleVerify's team expanded to more than 100 employees worldwide, with more aggressive hiring plans for 2011.

"DoubleVerify's success in 2010 is a testament to how verification is being utilized by the biggest advertisers, publishers and ad technology companies in the world -- and for good reason," said Oren Netzer, CEO of DoubleVerify. "Many advertisers are implementing verification across their entire online media spend because they find that having the ability to track and guarantee compliance in their campaigns is priceless. The growth potential of online advertising is unlimited and DoubleVerify's mission is to continue to progress with its partners to increase accountability and transparency across the ecosystem."

DoubleVerify also announced the appointment of Yoav Millet as Chief Financial Officer and Mark Pearlstein as VP business development. Millet joins DoubleVerify from On-Net Surveillance Systems where he served as COO and CFO. Pearlstein joins DoubleVerify from Ringleader Digital, a mobile ad serving provider, where he was SVP of business development and sales. These additions reflect the rapid growth in DoubleVerify's employee base.

Millet has more than 20 years of experience identifying and monetizing value from IP assets in a broad spectrum of industry sectors. Prior to On-Net Surveillance Systems, Milled served as COO at IncentOne, managing partner at M-CAM, senior managing director of alseT-IP Structured Finance LLC and managing director for Juno Investments. He also previously co-led the investment banking and venture capital activities of Clali & Associates Financial Management (LCF Edmond de Rothschild Group) as well as management positions within various institutional investment companies. Millet is a CPA and holds dual bachelor's degrees in accounting and economics from Tel Aviv University.

At Ringleader Digital, Pearlstein was responsible for leading direct sales to strategic publishers and managing a business development team focused on smaller transactional opportunities. Pearlstein was actively involved in the acquisition of every client, including Microsoft, ESPN, AccuWeather, Fox News and Travel Channel. Prior to Ringleader Digital, Pearlstein was regional director of sales at Entriq and director of North American sales for Highdeal, Inc. Previous posts include senior account manager at Motive/Broadjump and Account Manager at Oracle. He holds a BA in Philosophy from Brandeis University.

In addition to its growth in online media verification services, DoubleVerify also launched an Online Behavioral Advertising (OBA) compliance solution in 2010 to help marketers, ad networks, DSPs and publishers easily adhere to recent self-regulatory initiatives aimed at protecting consumer privacy. DoubleVerify's OBA solution, offered for free until June 2011, displays the "Advertising Choice Icon" within or around online advertisements or on web pages where data is collected and used for behavioral advertising. To learn more, visit

About DoubleVerify
DoubleVerify ( is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.