September 15, 2009 09:05 ET

Online Advertising Buyers and Sellers Debate 2010 Online Media Plans at IAB MIXX Conference

Panel Includes Adify, Havas, Six Apart, Starcom MediaVest, and Tribune as They Discuss Advertising Engagement Across Content, Video, Social and Mid-Tail Sites

NEW YORK, NY--(Marketwire - September 15, 2009) - Adify, the premier vertical ad network management and media services company, today announced the lineup for its media planning workshop at IAB MIXX Conference and Expo 2009 on Monday, 9/21, at 12:15 p.m. ET.

A panel of experts from Havas, Six Apart, Starcom MediaVest, and Tribune will join Adify and delve into 2010 media planning to understand how and where to engage users in a fragmenting media landscape. To create and place engaging advertising that compels users to take action, panelists will explore the integration of content, video and social media into a media plan to drive measurable performance.

What: Roadmap to Advertising Engagement: Content, Video, Social and the Mid-Tail

When: Monday, September 21, 12:15 - 1:00 p.m. EDT

Who: Panelists are Bernie Albers, Six Apart; Rob Griffin, Media Contacts (Havas); Jonathan Halvorson, Starcom MediaVest Group; Tom Hespos, Underscore Marketing; Joelle Gropper Kaufman, Adify; Steve Tippie, Tribune Media Services.

Where: IAB MIXX Conference and Expo 2009, Crowne Plaza Hotel, New York City

"Online media buying and planning is complex, as audiences migrate further into the mid-tail and look past conventional online advertising in conventional places. To stand out this year and next, advertisers must consider more than the typical large sites they've always included in plans and integrate new engaging advertising formats and placements available in the market," said Joelle Kaufman, senior VP of marketing for Adify. "Savvy marketers are reaching target audiences through multiple channels in the mid-tail. Extending this reach with video, content syndication and social media will give marketers the edge to engage their target audience."

About Adify

Adify Corporation is the premier vertical ad network management and media services company and is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

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