SOURCE: The Bedford Report

The Bedford Report

January 18, 2011 11:25 ET

Online Advertising Revenues Being Driven by China -- Baidu to Benefit

The Bedford Report Provides Analyst Research on Baidu and Google

NEW YORK, NY--(Marketwire - January 18, 2011) - With economies in emerging markets showing significant growth, analysts are anticipating an increase in advertising spending in 2011. Corporations are committing more and more of their advertising budgets to the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. The Bedford Report examines the outlook for companies in the Internet Information Providers Industry and provides research reports on Baidu, Inc. (NASDAQ: BIDU) and Google, Inc. (NASDAQ: GOOG). Access to the full company reports can be found at:

One of the world's top advertising agencies, MagnaGlobal, recently raised its 2011 global ad sales growth forecast to 5.4 percent growth from 4.2 percent. Meanwhile, ZenithOptimedia -- another major advertising agency -- said developing markets will account for nearly 36 percent of all advertising spending by 2013, up from 31.5 percent this year. ZenithOptimedia added it expects China overtaking Germany as the world's third-largest ad market behind the United States and Japan. China has achieved double digit internet growth rate since 2006 and currently housed 420 million Internet users. There are also 755 million mobile subscribers in China, making it the world's largest mobile market.

MagnaGlobal argues that online advertising would overtake newspapers as the world's second-largest advertising medium by 2013. ZenithOptimedia forecast online advertising sales would rise 48 percent.

The Bedford Report releases regular market updates on the Internet Information Providers Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at  and get exclusive access to our numerous analyst reports and industry newsletters.

Market share is a stat that gets a lot of publicity in the search engine industry. While Google is the clear cut leader in North America -- presently Google has 66.6% of US market share according to ComScore Inc -- it is a different story in China. iResearch recently released reports claiming that Google accounted for 21.6 percent of China's Internet search-market revenues in the third-quarter. Baidu remains the dominant search engine leader in China, accounting for nearly 73% of Chinese market share according to iResearch. 

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