SOURCE: Bowling Concepts LLC

Bowling Shirts- Smooth, Cool & Effortless Style

February 08, 2011 09:27 ET

Online Bowling Shirts Retailer and Stand-Up Comic Join Forces for Innovative Cross-Promotional Efforts

Bowling Concepts and Mike Motz Combine Humor, Video, and Cool Shirts in Marketing Each Other

YORK, PA--(Marketwire - February 8, 2011) - Susan Babcock, owner of Bowling Concepts, an online retailer of bowling shirts, Charlie Sheen Signature Shirts, and lounge shirts, announced her company's recent sponsorship of Mike Motz, a stand-up comedian and actor based out of New York City. Motz has been doing stand-up for five years, performing in such legendry clubs as Caroline's on Broadway. He's been a long-time fan of Bowling Concepts, which has been in business for over a decade.

"Our partnership just made a lot of sense," says Babcock. "Mike wears our shirts exclusively when he's on stage, and one day we started talking about how we could support each other more. Having him as our 'spokescomic' works great for our mostly male audience. Mike loves creating humorous videos. Think parodies on cult favorites like The Big Lebowski, King Pin, and The Sopranos."

Motz's videos appear on the Bowling Concepts blog, Facebook page, and YouTube channel. In an age where people can easily share things through social networks, Babcock and Motz hope the videos will go viral, thus exposing both Motz and Bowling Concepts to new fans and customers. 

Motz adds, "I'm excited to add some fun to the Bowling Concepts website and social media efforts. It's a great way to enhance the shopping experience for their customers while at the same time promoting myself and my comedy. Besides, I love the products! The classic look and style of Bowling Concepts shirts ensures that I stand out from the rest of the comedy pack."

About Bowling Concepts
Trusted since 1999, Bowling Concepts was founded by avid bowlers who were frustrated by the availability of quality team bowling shirts. They decided to go into business to create stylish bowling shirts for men and women -- shirts that are durable enough to wear year-round. Bowling Concepts provides custom embroidery services, free shipping on all standard orders, and personalized service. To learn more, visit www.bowlingconcepts.com.

About Mike Motz
Mike Motz is a stand-up comic, writer, actor, and performance artist based in New York City. He performs and emcees stand-up comedy in the leading clubs in New York, including Caroline's on Broadway, Gotham Comedy Club, Comix, and more. He also regularly performs at fundraisers and special events in the NYC/Metropolitan area. To learn more, visit www.motzcomedy.com.

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