SOURCE: Bare Necessities

Bare Necessities - Retailer of brand name bras and lingerie

November 19, 2010 10:02 ET

Online Bra Retailer Raises $16,000 for Breast Cancer Research

Bare Necessities Exceeds Fundraising Goal to Support The Breast Cancer Research Foundation®

AVENEL, NJ--(Marketwire - November 19, 2010) - Bare Necessities, the leading Internet retailer for brand name bras and lingerie, today presented The Breast Cancer Research Foundation with a check for over $16,000.

The charitable donation is the result of a fundraising campaign, in which Bare Necessities pledged to make a donation to The Breast Cancer Research Foundation® for every bra sold on its website,, during the entire month of October.

"We were delighted to partner with The Breast Cancer Research Foundation", said Jessica Jackson, VP of e-commerce for Bare Necessities. "Our customers really came through -- their overwhelming response to this fundraising effort far exceeded our expectations. We're so excited about the results that we're going to continue providing BCRF with our support in the future."

"The Breast Cancer Research Foundation is honored that Bare Necessities shares our vision of a world without breast cancer," said Myra Biblowit, President for The Breast Cancer Research Foundation. This donation will support innovative clinical and translational research at leading medical institutions worldwide that will help lead to prevention and a cure in our lifetime."

This is the ninth consecutive year in which Bare Necessities has honored National Breast Cancer Awareness Month by making donations to breast cancer research and awareness organizations based on bra sales.

About Bare Necessities:
Bare Necessities is among the 70 largest online apparel retail websites, according to Internet Retailer Magazine, and second only to Victoria's Secret among online lingerie retailers. The flagship site,, was launched in 1998, and features bras, shapewear, hosiery, swimwear, lingerie and underwear from more than 120 brands, including Bali, Chantelle, Wacoal, Spanx, Wolford and Miraclebody.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. Over the past year, more than 88 cents of each dollar donated to the Foundation went directly to breast cancer research and awareness programs. For more information about BCRF, visit

Contact Information

  • Contact:
    Dan Sackrowitz
    Bare Necessities
    email: Email Contact
    phone: (732) 956-5700