Euromonitor International

Euromonitor International

August 09, 2011 10:00 ET

Online Brand Building Helps Marketers Reach Generation Zers, Reports Euromonitor

CHICAGO, ILLINOIS--(Marketwire - Aug. 9, 2011) - Marketers are finding an increasingly attractive demographic segment in Generation Z, those born between the years 1991 and 2002. In the report, "Make Way for Generation Z: Marketing to Today's Teens and Tweens", market research company Euromonitor International examines the marketing potential for this group of brand-conscious, tech-savvy, old-before-their-years, and highly individualistic wave of consumers. Aimed at strategists and planners, the report examines the vast potential of marketing to teens and tweens. It draws on Euromonitor International's vast information resources to give a complete picture of the world's largest demographic grouping, accounting for about to 21% of the global population in 2009.

Marketers of all kinds of products, ranging from fashion and beauty to digital devices, can benefit from understanding the spending and online habits that characterise Generation Z. "Gen Zers were born into the digital world and do not know a time without the Internet, laptops, graphic video games and mobile phones. Using such devices is second-nature to them and they are accustomed to processing huge amounts of bite-size information at high speed," shares Gina Westbrook, Euromonitor International's editorial director. "They are equipped with generous incomes that are almost entirely discretionary, so manufacturers that invest heavily in brand building marketing programmes, particularly online, are likely to capture sales from this consumer group," adds Westbrook.

Euromonitor's briefing details Generation Z profiles in Brazil, China, France, Germany, India, Japan, the UK and the United States and includes behavioural traits, income and purchasing power, and connects that information to future marketing opportunities for brand managers and manufacturers marketing to teens and tweens.

A full description and table of contents for the briefing can be found on Euromonitor International's website, at

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 39 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

Contact Information