SOURCE: The Bedford Report

The Bedford Report

May 20, 2011 08:16 ET

Online Brokerages Seek to Offset Slow Season

The Bedford Report Provides Analyst Research on E*TRADE Financial & Charles Schwab

NEW YORK, NY--(Marketwire - May 20, 2011) - As brokerages brace for the traditionally slower summer months, companies in the industry are looking for new ways to grow their service offerings. Brokerages have been working to motivate investors to increase trading volumes by moving strongly toward lower commission schedules and commission free ETFs. The Bedford Report examines the outlook for companies in the Investment Brokerage -- National Industry and provides research reports on E*TRADE Financial Corporation (NASDAQ: ETFC) and Charles Schwab Corporation (NASDAQ: SCHW). Access to the full company reports can be found at:

Another area of focus has been the mobile market where the sector is working to improve the customer experience and increase trading. While the trading volume done via mobile devices is still small in relation to other platforms, there is hope that providing a superior service will give companies a competitive advantage over their adversaries as the platform becomes more universally adopted.

The Bedford Report releases regular market updates on the Investment Brokerage -- National Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Earlier this week E*TRADE said that its customers on average made 11 percent fewer daily trades in April compared with a year earlier, although the company added $800 million in net new brokerage assets. Industry peer, Charles Schwab said customers withdrew a net $500 million in April, partly to pay taxes, while E*TRADE said customers added money.

Rising markets helped generate $35 billion in market gains for Charles Schwab customers in April, which helped push client assets at the firm up to $1.68 trillion as of April 30, an 11 percent increase year-on-year.

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