December 18, 2008 08:12 ET

Online Christmas Shopping Battle Heats Up

New AOL Shopping and PriceGrabber data highlights 2008 consumer trends

LONDON, UNITED KINGDOM--(Marketwire - Dec. 18, 2008) -

Editors note: A photo is included with this release.

British online shopping data released today highlights some of the top product battles this Christmas, as well as the top 10 technology purchases for people's shopping lists.

The new data comes as the result of a partnership between AOL Shopping UK,, and, which lets consumers research and compare thousands of products. AOL has more than 17 million unique visitors to its network of sites in the UK.(i)

The Nintendo Wii is currently the most popular console and is winning the battle with the PS3 and Xbox 360. The share of searches and referrals from AOL Shopping and Pricegrabber for the 3 consoles since December 1st 2008 confirms the Nintendo Wii's substantial lead:

1. Wii - 44.09%

2. Xbox 360 - 35.65%

3. Sony PS3 - 20.24%

With Blu-ray winning the battle for high-definition DVDs, it is clearly a Blu Christmas with Blu-ray manufacturers battling for market share. Current rankings, based on product searches and referrals from AOL Shopping/PriceGrabber, show Sony is still the leading brand in this field:

1. Sony - 44.84%

2. Panasonic - 43.37%

3. Samsung - 7.26%

4. Pioneer - 3.76%

5. Sharp - 0.53%

Top 10 Blu-ray Disc Players (based on product searches and referrals) - December 2008:

1. Sony - BDPS350B Blu-ray Player - Pounds Sterling 168

2. Panasonic - DMP-BD55 Blu-ray Disc Player - Pounds Sterling 386

3. Panasonic - DMP-BD35 Blu-ray Disc Player - Pounds Sterling 201

4. Samsung - BD-P1500 Blu-ray Player - Pounds Sterling 157

5. Sony - BDP-S550 Blu-ray Player - Pounds Sterling 237

6. Sony - BDP-S300B Blu-ray/DVD Player - Pounds Sterling 160

7. Sony - BDP-S500 Blu-ray/DVD Player - Pounds Sterling 245

8. Panasonic - DMP-BD30EG-K Blu-ray Player - Pounds Sterling 215

9. Pioneer - BDPLX71A Blu-ray/DVD Player - Pounds Sterling 558

10. Pioneer - BDPLX70 Blu-ray Player - Pounds Sterling 758

Average Price of top 10 Blu-ray Disc Players (December 2008) equals Pounds Sterling 308.50(ii)

Overall, the top product searches on AOL Shopping/ suggests it will be another digital Christmas for Britons:

Top 10 most popular products searched for overall:

1. Sony Bravia KDL-32V4000 32" LCD TV

2. Acer Aspire One AOA110-Aw Notebook

3. Sony Bravia KDL-40W4500 40" LCD TV

4. Sony KDL-40W4000 40" LCD TV

5. Panasonic DMC-FZ28 Black Digital Camera

6. HP (Hewlett-Packard) Compaq 2133 Mini-Note Notebook

7. Samsung NC10 White Notebook

8. Asus Eee PC 901 Black Notebook

9. Panasonic Lumix DMC-TZ5EB-K Black Digital Camera

10. Pioneer PDP-LX5090 50" Plasma TV

According to the new data, Monday is the most popular day for online shopping - with 8pm being the most popular time. To date, December 1st was the highest volume online shopping day as Britons started their Christmas shopping in earnest.

Russ Carroll, Business Development Director of said, "This new data offers a great insight into consumer purchasing behaviour in the run up to Christmas. It appears that once again, entertainment technology will dominate people's Christmas wish lists."

Sean O'Connell, Shopping Director for AOL Europe said, "Although the credit crunch continues to bite, this new data shows that demand for consumer technology at Christmas has not been dampened. Growing consumer uptake of new technology products - such as Blu-ray players - is helping drive this demand, with the public well aware that online shopping can often beat the high street on price."

AOL Shopping Search allows consumers to easily find the products they are looking for. Users can search by manufacturers, sort results by price and compare prices from different providers. Large product thumbnails make it easy to browse through search results and user generated product ratings allow consumers to quickly gauge the quality of an item.

"Helping hunt out great deals makes sense for our consumers as we continually look for new ways to build engagement with our audience and provide innovative options for our advertisers," said O'Connell.

Notes to Editors

AOL and recently entered an agreement to power the search functionality on AOL Shopping. offers consumers the ability to research and compare thousands of products from more than 800 retailers. Shoppers can use our product and merchant reviews, side-by-side product comparisons, and merchant ratings, to find the right product, at the best price, from the right merchant.

(i)Source: comScore Media Metrix, October 2008

(ii)Source: Market Reporter December 2008

Top 10 Blu-ray Disc Player rankings based on clickthrus to merchant, 12/01/08 through 12/17/08

About AOL

AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK. AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.

About, part of Experian Interactive(SM), has established itself as one of the most trusted and effective online comparison shopping services, allowing millions of consumers each month worldwide to search and compare information that enables them to find the right product from the right retailer at the best price. Through continued innovation and a consistent focus on providing the best comparison shopping experience on the Internet, the company provides savvy shoppers with access to millions of unique products and services from thousands of retailers and sellers in 20 product and service channels. The company also powers comparison shopping functionality for a network of leading Internet sites, including AOL Shopping, MSN Shopping,, iVillage and Comcast. The company offers comparison shopping in English (at, Spanish (at and Portuguese (at is headquartered in Los Angeles, Calif. PriceGrabber and are registered trademarks, and The Smart Place to Start Your Shopping is a trademark of, Inc., a Delaware corporation. Other trademarks or registered trademarks are the property of their respective owners.

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