SOURCE: Harte-Hanks PennySaverUSA.com
July 14, 2010 11:01 ET
Online Classifieds Site PennySaverUSA.com Takes Home Award at the Association of Free Community Papers (AFCP) Conference and Trade Show in Tucson, Arizona
The 2010 Award for the "Best Presentation of Retail Display Advertising on the Internet" Goes to PennySaverUSA.com for Its Achievement in Online Classifieds Advertising
BREA, CA--(Marketwire - July 14, 2010) - PennySaverUSA.com, a Harte-Hanks company (NYSE: HHS), recently won the award for "Best Presentation of Retail Display Advertising" at the Association of Free Classifieds Papers (AFCP) Annual Conference and Trade Show. This year, the conference was held at The Westin La Paloma in Tucson, Arizona and the award-winning free online classifieds site was the largest single publisher in attendance.
Over 3,000 entries were received by members of the AFCP from hundreds of diverse publications including the online classifieds site, PennySaverUSA.com. Each entry was judged for its use of creative and technical skill in advertising, editorial, and marketing. Of the 45 awards presented, four awards recognized achievement in internet categories, including the "Best Presentation of Retail Display Advertising" award.
"Local buyers and sellers rely on the PennySaver print and online classifieds to find garage sales, pets, cars, furniture, and a variety of used items for sale. By turning local classifieds into a fully searchable free online classifieds site, we help connect even more buyers and sellers as the PennySaver has done for almost 50 years," said Loren Dalton, president of PennySaverUSA.com.
PennySaverUSA.com continues to improve its online classifieds site by continuously implementing an array of features suggested by users, making the site easier to use for both buyers and sellers. "We understand our users, and by listening to them, we can provide what they're looking for in an online classifieds site, creating an even more cost-effective online marketplace for buyers and sellers," adds Mr. Dalton.
The AFCP is the largest free paper association in an industry of diverse publications. The three-and-a-half day event engaged publishers from all over the nation to share and participate in a range of topics, including mobile, web, and other electronic publishing options. For a complete list of AFCP Awards Contest Winners, please visit AFCP Awards Page.
PennySaverUSA.com is one of the largest-circulation single publications in the U.S. The print version of PennySaverUSA.com has published in California since 1962. It is delivered weekly via direct mail to more than 60% of addresses in California and has more adult readers than any other print publication in the state. The print version of TheFlyer.com, its sister Harte-Hanks-owned shopper publication in Florida, has published in Florida since 1977. TheFlyer.com and PennySaverUSA.com web sites include the online classifieds of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. Also, the web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not affiliated with Harte-Hanks.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.
Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulations each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. PennySaverUSA.com and TheFlyer.com are recognized leaders in geographic and demographic targeted marketing solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the web, PennySaverUSA.com and TheFlyer.com are online advertising portals, bringing buyers and sellers together through our online products, including local online classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.