November 11, 2008 10:50 ET

Online Consumer Advocate Site Helps Consumers Through Diamond Purchases and Process

NEW YORK, NY--(Marketwire - November 11, 2008) - The diamond market is a very scary place for any diamond shopper, but especially so when you are looking to purchase your first ever diamond -- an engagement ring. Consumers have every right to be fearful of being ripped off when buying something where the smallest differences can cost you thousands of dollars. But in a market where it seems that everyone is trying to sell, where do you turn for unbiased advice? The answer is

From its creation in 1999 as the first diamond search and price comparison engine and consumer forum, the goal of has always been to provide users with all of the resources and tools needed to become educated consumers in the diamond market. All information that is posted on the website is monitored daily to ensure a safe environment that is free of solicitors. Also, all forum posts are reviewed by industry professionals to guarantee that the information posted is accurate. generates 20,000 average daily visitors and maintains an active forum with around 2,000 mostly diamond related Q&A posts daily.

" has earned consumer confidence through its well moderated and demystifying diamond forum; it's the number one consumer advocate website," said Garry Holloway, Diamond Expert. "I am proud to be associated with such a transparent and unbiased resource where young people often making their first really big purchase -- a diamond engagement ring -- can get helpful unbiased advice and recommendations so they feel 'safe' about buying their big diamond purchase."'s various features include a "Search by Cut" tool that searches the web for the best stone available within your budget, as well as journal articles by industry experts and open forums. In the open forums such as "Show Me the Ring," "Brides World Wide," "Diamond Hangout" and many others, consumers and industry experts log on to chat about the hottest topics in the world of diamonds in a friendly and fun way. consumers discuss the excitement and trepidations that go along with making a diamond purchase whether it is an engagement ring, special gift or personal indulgence. Next time you're feeling overwhelmed when making that special diamond purchase, turn to to put your mind at ease. So before you purchase your first diamond, please research the marketplace and educate yourself by visiting

If you would like additional information and tools to become more educated about diamonds or to participate in the forum and share your knowledge about the industry, please visit

Contact Information

  • Contact:
    Romey Louangvilay
    Goldstein Communications
    Email Contact