PlentyOfFish

March 17, 2015 06:00 ET

Online Dating Industry Leader PlentyOfFish Celebrates Record Growth With 100 Million Users, and Reveals Revenue Run Rate

VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 17, 2015) - PlentyOfFish, the world's largest online dating site, announces today it has reached a new milestone in surpassing 100 million users worldwide, while also doubling its revenue since 2013, putting the company's current annual run rate at $100 million.

PlentyOfFish, which has grown from start-up company to worldwide industry leader, makes this announcement after aggressive growth in the use of their mobile dating applications, reporting 80% of members' usage now occurs via a mobile device. Both user and revenue gains are indicative of growing acceptance of online dating, the continued consumer shift to mobile, and the evolving dating habits of the world's population.

"Since our shift to mobile we've seen rapid growth both in terms of users and revenue," said PlentyOfFish founder and CEO, Markus Frind. "Our revenue model has also evolved from one driven by advertising to one driven by paid membership, indicating that, now more than ever, singles are willing to pay for an enhanced user experience."

PlentyOfFish is credited with creating one million relationships each year, with a couple confirming they met on PlentyOfFish every two minutes. According to Frind, the company's future success will depend on their ability to create even more lasting relationships.

"Reaching the 100 million user milestone means we've been able to connect more people and create more relationships than anyone else in the online dating space. Our focus moving forward is to continue to innovate our algorithm and technology to assist with even more qualified matches, leading to more successful, long-lasting relationships."

For more information on PlentyOfFish, please visit www.plentyoffish.com.

About PlentyOfFish

Founded in early 2003 in Vancouver, BC, Canada, PlentyOfFish is the world's largest free online dating service, attracting 4 million singles every day and helping to create over 1 million relationships each year. PlentyOfFish aim is to connect more singles with the purpose of creating lasting relationships.

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