August 30, 2012 08:00 ET

Online Designer Eyewear Site Now Offers Low-Priced Progressive Lenses

DITTO's 3D Virtual Video Try-On Technology Gives Shoppers the Best Possible Buying Experience

SAN FRANCISCO, CA--(Marketwire - Aug 30, 2012) - New online eyewear retailer today announced that it is now offering progressive "no-line" bifocal lenses. DITTO's patent-pending, 3D virtual video try-on technology caters to tech-savvy eyeglass wearers who are looking for an alternative to the stressful and expensive process of in-store shopping.

DITTO's decision to add a progressive bifocal lens offering comes from a high demand from shoppers, many of whom are over 45. Progressive lenses are a growing trend because the lens power shifts in a gradient form, eliminating the noticeable line found in bifocals.

DITTO improves the progressive lens buying experience by offering shoppers:

  • Unmatched prices: Starting at $149, DITTO's progressive lenses save shoppers up to $300 as compared to other retailers.
  • Accurate placement: DITTO's 3D virtual video technology allows its lens lab to see exactly where the gradient from one prescription to the other should be placed on the lens, an experience previously only available in-person.
  • Wide selection: All of DITTO's optical brands will offer prescription lenses, including Alain Mikli, Chloe, John Varvatos, 3.1 Phillip Lim, Selima Optique, TAG Heuer and others.
  • No-risk shopping: DITTO offers free shipping and free 90-day returns on all prescription lenses and frames.

About DITTO:
DITTO is a new ecommerce site selling a wide collection of the best designer glasses and sunglasses. Based in San Mateo, DITTO uses patent-pending technology to let shoppers create a DITTO, a 3D virtual self, from video footage from their webcam. Shoppers can use their DITTO to virtually try on glasses to see how they fit in 180 degree views before they buy them from the site. Customers can also share their DITTO to get feedback from friends or ask a DITTO stylist for a personalized recommendation.