SOURCE: Omniture

October 15, 2008 15:16 ET

Online Gourmet Retailer Sees Significant Increase in Online Orders Using Omniture and Yesmail

Dale and Thomas Popcorn Boosts Email Marketing Results Through Omniture Genesis Integration

OREM, UT--(Marketwire - October 15, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Dale and Thomas Popcorn has seen a significant increase in online retail orders through their integrated use of Omniture SiteCatalyst Web analytics and Yesmail Enterprise email marketing. The online retailer of gourmet popcorn products and gifts chose the combined solution to better manage email marketing campaigns and significantly increased online order conversion.

Among first time shoppers that received "welcome" emails and shoppers who abandoned their online shopping carts but then received a follow-up remarketing email, Dale and Thomas Popcorn achieved email open rates that were 300 - 600 percent higher and click thru rates that were 600 - 1,000 percent higher than regular email messages from the company.

"Prior to using the Omniture-Yesmail integration, it was difficult to gain answers to questions surrounding our email campaigns and test results," said Deborah Krier, retention marketing manager at Dale and Thomas Popcorn. "Now, we can get answers about our campaign results with just a few mouse clicks and make business decisions with greater certainty, based on performance facts. Our understanding of our email subscriber activity has increased dramatically, which has also contributed to an improvement in email campaign conversion."

By integrating Yesmail and Omniture, Dale and Thomas Popcorn could track email campaigns at a more granular level. For example, when the company was pushing early purchasing of Father's Day gifts, it sent a blast offering "free shipping" for early orders. The company wanted to know if the offer was actually boosting Father's Day orders or if people were using the offer to buy something else. "It was nice to be able to drill down and see that the vast majority of those that received the Father's Day promotion were actually buying our Father's Day SKUs," said Krier. "That meant that our messaging was effective."

Dale and Thomas Popcorn used SiteCatalyst and Yesmail together through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data.

"We are pleased at how successfully Dale and Thomas Popcorn has leveraged the integration between Yesmail Enterprise and Omniture SiteCatalyst," said Sherry Tippery, account director at Yesmail. "Through this integration, we've enabled Dale and Thomas Popcorn to develop deeper relationships with its customer base through enhanced reporting and better market segmentation. We've seen firsthand how Yesmail Enterprise together with Omniture SiteCatalyst helps our clients deploy relevant and cost effective email marketing campaigns to increase revenue."

"The Omniture Genesis platform continues to exhibit great value for our customers by making it easier to quickly gain insight and take action on their marketing data," said John Mellor, executive vice president of business development and corporate strategy at Omniture. "In the world of online marketing, speed is everything and the faster our customers can act on their data, the greater likelihood they will see increased conversion results. Giving Dale and Thomas Popcorn a single view into its online marketing is a great example of what's possible through Omniture and our accredited Genesis partners like Yesmail."

For a more detailed customer success story featuring Dale and Thomas Popcorn and its use of Omniture SiteCatalyst and Yesmail Enterprise through Omniture Genesis, please visit More information on Omniture, its network of Omniture Genesis partners and available marketing integrations may be obtained at

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization. Omniture Genesis is part of the Omniture Online Business Optimization Suite.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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