September 07, 2012 09:00 ET

Online Home Improvement Retailer Hires Berman Consulting Group

Former Executive Vice President David Berman Launches New Consulting Company

CHICO, CA--(Marketwire - Sep 7, 2012) - (, the leading online-only home improvement retailer, today announced that the company's former executive vice president, David Berman, has founded the Berman Consulting Group, and that, Inc. will be its first client. As he did while EVP at, Berman will focus on building and growing the value-added relationship enjoys with its vendors, while working on strategic growth initiatives.

For three years, Berman served as executive vice president of and prior to that was chairman and CEO of Decorative Product Source, Inc. (DPS), a leading online merchant of decorative home products, which was merged with in September 2009.

"David has a long and successful record of innovation and success in the industry," said President and Founder Chris Friedland. "He 'invented' the decorative plumbing business online, and his innovative and creative approach to online retailing has built solid and profitable programs for and its vendors. We look forward to David's continuing contribution to's future growth and profitability." 

"Home improvement is a $300 billion industry and growing, and is in a prime position to become the online retail leader in the space. I'm really excited to stay connected with the team and lend my expertise to help them get there," said David Berman, CEO of Berman Consulting Group. is committed to smarter home improvement. The company offers a massive selection of showroom-quality products and unique customization for both DIY'ers and building professionals. The company prides itself on having the best customer service in the industry, including a support center with extensive category knowledge standing by seven days a week to answer any questions.

To learn more about, and its Network of Stores, visit:

About is the leading online-only home improvement retailer, creating a smarter shopping experience for consumers and professionals. The site offers more than 600,000 top-quality, highly-customizable products, and is the category leader in plumbinglighting, door hardware and ventilation. The site is a one-stop destination for any home improvement project, featuring DIY tips, how-to videos and a dedicated staff of customer care representatives available seven days a week. was founded in 2000, and is headquartered in Chico, CA. For more information on, visit the company's corporate site ( and its Facebook page (